EA BLOWS UP ONLINE PC GAMING WITH BATTLEFIELD PLAY4FREE

Guildford, UK– November 5, 2010– From the makers of the hit arcade shooter Battlefield Heroes comes an all-new entry in the free* to play market, this time featuring photo-real characters, environments, weapons and maps. Electronic Arts Inc. (NASDAQ: ERTS) today announced Battlefield Play4Free, a deep PC shooter featuring signature Battlefield vehicular warfare, sandbox gameplay and intense 32-player online battles. With its advanced graphics, polished production values, depth and realism, Battlefield Play4Free takes the genre to the next level and is positioned to compete with top console titles. The game goes live in spring 2011. Players who wish to get in the game sooner can register today for the closed beta at www.battlefield.play4free.com.com which launches on Nov 30.

“We broke new ground in 2009 with the launch of Battlefield Heroes; a game that has 6M registered players worldwide. Now we are complementing that arcade shooter with a core, realistic Battlefield shooter experience that fans have been clamouring for,” said James Salt, Senior Producer, Battlefield Play4Free.“Battlefield Play4Free is for serious shooter fans who are looking for a premium– but free– experience that rivals top console titles.”

Combining the most popular maps from Battlefield 2 with the familiar classes and powerful weapons of Battlefield: Bad Company TM 2, players have access to 16 vehicles including the Mil Mi-28 attack helicopter, its nemesis the F35 VTOL jet fighter, the massive Russian T-90 main battle tank, and the hard to catch LSV light strike vehicle. Players progress through the game to learn new combat skills, and earn in-game currency to spend on a massive array of devastating weapons and equipment.

For more information on Battlefield Play4Free, please visit www.battlefield.play4free.com. Players can follow the game on Twitter ® at: www.twitter.com/bfplay4free or become a fan on Facebook ® at www.facebook.com/bfplay4free.

*Internet Connection and EA Account Required.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS TM , EA TM , EA Mobile TM and POGO TM . In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.eagames.co.uk/press.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.“PlayStation” are a registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the Microsoft Group of companies. Twitter is a registered trademark of Twitter, Inc. Facebook is a registered trademark of Facebook, Inc.


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