EA LAUNCHES DEAD SPACE, NEW SURVIVAL HORROR GAME, AND REMINDS PARENTS OF 18 RATING

Guildford, UK - October 24, 2008– Electronic Arts (NASDAQ: ERTS) announced today that Dead Space™, the award-winning new action-packed, survival horror game from EA hits shelves today at British retail and reminds parents of the game's 18 rating. The game will be available for the Xbox 360® video game and entertainment system, PLAYSTATION®3 computer entertainment system and PC.

"Dead Space is a bold and often bloody gaming experience filled with tension and terror - this one isn't for kids," said Keith Ramsdale, Vice President and General Manager of EA UK, Ireland and Nordics. "We recognize the need to help British parents better understand the age rating system for video games, and 18 means a game is not appropriate for minors. But for adult gamers who crave gruesome action in a survival horror fiction, Dead Space promises to be a big hit!"

Dead Space is a science fiction survival horror game set in the far future that sees the main character, Isaac Clarke, battle against a malevolent alien presence. The 18 rating advises consumers of the presence of adult content in the game.

Age-ratings for video games range from 3+, 7+, 12+, 16+ to 18, all clearly indicated on-pack to give players an easy to understand visual coding that assesses content appropriateness for a given age group.

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About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS FreestyleTM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO and Dead Space are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies.“PLAYSTATION” and“PlayStation” are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

 


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