EA LAUNCHES NEW TETRIS® GAME ON THE APP STORE TODAY

REDWOOD CITY, Calif.—(December 1, 2011) — EA Mobile™, a division of Electronic Arts Inc., (NASDAQ: ERTS) and the world’s leading mobile games publisher, along with The Tetris Company, LLC, today announced the launch of a re-imagined version of the globally popular puzzle game on the App Store SM. The new Tetris® App gives fans access to new features that give them revolutionary ways to play on their iPad®, iPhone®, and iPod touch®, including:

·         The fan-favorite Marathon Mode.

·         A brand new level-based Galaxy Mode, where players can use game-changing power ups to dig down and shatter their scores.

·         Innovative Marathon One Touch Mode, a simple and easy-to-use control scheme for Marathon mode that is specially designed for touch screen gameplay.

·         New gameplay challenges delivered via the never-before-seen Tetris Log system.

·         Tetris Rank functionality that tracks players’ lifetime “lines cleared” to assign an overall rank.

·         Ability to subscribe to the T-Club, the only Tetris fan club to give members exclusive access to new mobile challenges and content.

“The Tetris App for iPad, iPhone and iPod touch was specifically designed to let players experience a re-imagined  Tetris universe including the traditional  Tetris gameplay they know and love," said Bernard Kim, Senior Vice President of Sales and Marketing for EA™ Interactive.  "The innovative new features are sure to bring hours of frenzied fun for both newcomers and seasoned Tetris fans.” 

In addition to the inclusion of Marathon One Touch and Galaxy modes, as well as the fan-favorite Marathon mode, EA’s newest version of the Tetris game also delivers new in-game content for fans, including Tetris Log, an Origin-powered function that delivers fresh challenges and tracks lifetime accumulated “lines cleared” across multiple mobile devices to assign an official Tetris Rank. For a  fee of $2.99 per month or $29.99 for a year, consumers who download Tetris can also subscribe to the T-Club, an elite Tetris fan club that gives members access to exclusive discounts and content, premium Tetris Log challenges, and a booster to progress their Tetris Rank faster.  

“The One Touch feature in this new Tetris game is ground-breaking and it’s the type of inventiveness we have been waiting for. It’s the difference between driving a stick shift and an automatic,” said Henk Rogers, Managing Director of The Tetris Company. “We are always looking for new ways for our fans to play Tetris and this new mobile version makes a revolutionary addition to the Tetris family of games.”

Tetris is now available for a special introductory rate of $0.99* from the App Store on iPad, iPhone, and iPod touch or at www.itunes.com/appstore. ; For more information about this product, please visit www.eamobile.com

EA Mobile has a solid reputation for its pioneering and market leadership in mobile gaming. For more information about EA Mobile, please visit  www.EAMobile.com, join us on Facebook at  www.facebook.com/EAMobile or follow us on Twitter at  www.twitter.com/EAMobile.

*wireless fees may apply

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

About the Tetris® Brand

The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. In the game's 25+-year history, hundreds of millions of players have experienced the Tetris Effect. Tetris has reached over 132 million paid mobile downloads. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit http://www.Tetris.com.

Follow us on Twitter at @Tetris_Official or on Facebook at http://www.facebook.com/Tetris.

EA, EA Mobile, The Sims and Need for Speed are trademarks of Electronic Arts Inc.  Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.  Tetris is a trademark of Tetris Holding.  John Madden, NFL, and FIFA are the property of their respective owners and used with permission. iPad, iPhone and iPod touch are trademarks of Apple Inc.   All other trademarks are the property of their respective owners.

   


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