LOS ANGELES, Calif.,– August 13, 2009– Electronic Arts Inc. (NASDAQ:ERTS), today announced that SCRABBLE is launching on iGoogle in conjunction with the support of Opensocial, which offers users a more powerful and interactive way to play games on their iGoogle homepage, personal websites or desktop for quick pick-up-and-play fun. The new social features on iGoogle allow users to share content, play games and collaborate with friends on their personal homepage. SCRABBLE as a gadget is the 6th official version of the Hasbro owned SCRABBLE franchise launched by EA to give fans of the game a vast array of ways to play.
The SCRABBLE gadget customized for iGoogle provides the authentic game experience as well as an intuitive interface that allows head-to-head challenges against friends and family (based on subset of Google contacts). Gameplay is asynchronous and allows for up to five simultaneous games. With easy tracking of scores and statistics, one always will know where they rank against their friends as well as the iGoogle communityat large. Players also can get help from extensive word lists and choose one of the several flexible speed levels to customize their level of difficulty.
“SCRABBLE is one of the most beloved and popular games around, so we’re excited it’s among the first games to launch as one of the new gadgets on iGoogle,” said Robert Nashak, Vice President of the Social Games Group.“Our goal at EA is to provide as many ways as possible to play digital versions of SCRABBLE so players can identify what best suits their gaming habits. To date, EA has launched SCRABBLE on mobile devices, social networking sites, online and Xbox Live Arcade. Now with SCRABBLE as a gadget, players can easily add the game to their iGoogle page, which allows for a quick, fun SCRABBLE break during the day.”
"Our goal is to make iGoogle as useful and personalized as possible and adding social elements to gadgets enables our users to have a much richer experience on their personalized homepage," said Marissa Mayer, Vice President of Search Products and User Experience. "We're excited to have EA's SCRABBLE gadget on iGoogle. It's an iconic game that will be fun for our tens of millions of users."
Play SCRABBLE as a gadget here: http://www.google.com/ig/directory?type=gadgets&url=webmayhem.eamobile.com/mayhem/scrabble/igoogle/gadget.xml
SCRABBLE is currently available on several platforms in the US. For mobile phones, SCRABBLE can be purchased via handset or at www.eamobile.com . Specific pricing available at www.eamobile.com. For the iPhone™ or iPod® touch, SCRABBLE can be purchased on the Apple App Store www.itunes.com/appstore. Players can also purchase the game for their Nintendo DS™ and Sony PlayStation®Portable system (PSP®) for a MSRP of $19.99. Owners of the Xbox 360® videogame and entertainment system can purchase the game via Xbox LIVE® Arcade for 800 Microsoft Points. Online gamers can play the game for free at Pogo.com™.
A family favorite since 1948, the SCRABBLE Brand Crossword game has sold has sold more than 100 million sets worldwide since its debut 60 years ago. Today there are between one and two million SCRABBLE games sold each year in North America and it can be found in one out of every three homes in America. The latest version, SCRABBLE: Diamond Anniversary Edition was released in 2008 in celebration of the game’s ongoing popularity for the past six decades. Through an alliance forged between Hasbro and Electronic Arts (EA), SCRABBLE has also landed on digital gaming platforms including mobile phones, iPhone, iPod, iPod touch, Facebook and Pogo.com, EA’s popular online gaming destination. Additionally, The National SCRABBLE Association sanctions more than 250 SCRABBLE tournaments and 300 SCRABBLE clubs in the United States and Canada. SCRABBLE is a trademark of Hasbro in the United States and Canada.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, ia a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTS, EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and Pogo.com are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. SCRABBLE (in the U.S. and Canada) and the associated logo, the design of the distinctive SCRABBLE brand game board, the distinctive letter tile designs, and EVERY WORD’S A WINNER are trademarks of Hasbro in the United States and Canada and are used with permission. Apple is a registered trademark, and iPhone and iPod are trademarks of Apple, Inc. Microsoft, Xbox and Xbox LIVE are trademarks of the Microsoft group of companies.“PlayStation”, and PSP are registered trademarks of Sony Computer Entertainment Inc.All other trademarks are the property of their respective owners.
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