EA MOBILE CELEBRATES SPRING ACROSS EUROPE

LONDON– May 2, 2008– Today EA Mobile™, a division of the EA Casual Entertainment Label, announced it will be lighting up mobile phones with fun gaming properties from two of the most recognised household names in the world as MONOPOLY: HERE&NOW and BOOM BLOX™, the first game developed in collaboration between EA and director and producer, Steven Spielberg, become available from all major operators across Europe this spring.

“There is hardly anyone in the world who hasn’t played MONOPOLY or seen a Spielberg movie,” said Tim Harrison, European Marketing Director, EA Mobile.“MONOPOLY: HERE&NOW is the first title to come to market under our deal with Hasbro and the team has produced a fresh and highly polished game that will appeal to both veteran and new audiences. BOOM BLOX is an exciting prospect; to be releasing the first Spielberg designed video game on mobile is a huge coup.”

In addition to MONOPOLY: HERE&NOW and BOOM BLOX, EA Mobile is releasing UEFA Euro 2008TM, The SimsTM Pool 3D and Puzzle Paradise. Players can celebrate longer and balmier days by accumulating property, destroying edifices, taking the England football team through to glory, perfecting their cue skills, and exercising their brains as these great games launch across major European carriers during April and May.

MONOPOLY: HERE&NOW

MONOPOLY: HERE&NOW updates the world popular board game with modern settings. With unique localised versions available in 19 European countries, players will be able to buy and sell instantly familiar properties wherever they live. Using simple controls to roll the dice, move around the properties, and keep score, gamers can buy, sell, and trade as they strive to put the competition out of business to win it all. Offering solo competition against the phone or pass‘n play with friends, MONOPOLY: HERE&NOW delivers great fun– anytime and anywhere.

BOOM BLOX

The first mobile game to come from the Steven Spielberg collaboration with EA, BOOM BLOX offers players non-stop fun as they slide on ice blocks, blast blocks with bombs, and bounce off springs to solve 40 levels of brain-twisting puzzles. Once they’ve conquered the in-game puzzles, it’s time for players to challenge a huge global community by creating their own dynamic levels and putting them online for other people to play and give personal ratings.

UEFA Euro 2008

UEFA Euro 2008 is the most accessible 11 vs 11 football experience ever to come to mobile with its innovative control system and over 50 international teams to choose from. Do you have what it takes to lead your country to the European finals and win? The success of your campaign will be decided on the football pitch where the pass and move philosophy is key. Whether you missed out on the real thing or want to follow your team to victory, there’s still everything to play for!

The Sims Pool 3D

Join the Sims and rack’em up for the ultimate 3D pool experience on mobile! Customise your Sim, then hit the pool hall to compete against other Sims in exciting 8 or 9-ball action. Perfect your skills and watch your popularity soar as you sink balls, execute impressive trick shots and pull off slick combos. Advanced pool physics and an easy one-button interface deliver exciting 3D pool fun for everyone.

Puzzle Paradise:

Pit your wits against Puzzle Paradise, the definitive puzzle collection on Mobile. Discover paradise and strike gold and glory on an exotic island filled with thrilling challenges. Guide intrepid explorer Max through compelling and instantly-recognisable puzzles against a backdrop of sun-drenched beaches, amazing underwater settings, frozen Arctic plains and more. Collect bonuses, win trophies and unlock new games and locations to be crowned the ultimate Puzzle Paradise player.

MONOPOLY: HERE&NOW, BOOM BLOX, UEFA Euro 2008, The Sims Pool 3D and Puzzle Paradise are available from major operators across Europe throughout April and May. For more information on availability, please visit www.eamobile.com.

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About Electronic Arts

Electronic Arts Inc. (NASDAQ:ERTS), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.

EA, EA SPORTS, EA SPORTS BIG, EA Mobile, POGO, The Sims, and BOOM BLOX are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Puzzle Paradise is distributed by Electronic Arts under license. UEFA Euro 2008 is manufactured under license by Electronic Arts Inc. The UEFA word, the UEFA EURO 2008 is protected by trademarks and copyright. MONOPOLY and HERE&NOW trademarks of Hasbro and are used with permission. All other trademarks are the property of their respective owners.


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