EA REVEALS DARKSPORE, A NEW SCI-FI ACTION ROLE-PLAYING GAME IN DEVELOPMENT FROM MAXIS STUDIO

REDWOOD CITY, CA– July 20, 2010– Maxis TM , an Electronic Arts Inc. (NASDAQ: ERTS) studio, today announced the next project in its award-winning portfolio of PC games: Darkspore TM , an online, science-fiction action role-playing game, is currently in development for a February 2011 launch. Darkspore is rich in action and fiction, and is being written and developed by some of the most talented minds in the video game industry.

“Darkspore is inspired in part by the award-winning creature editor tech of Spore, but also in large part from the team’s own passion for gaming and prior experience,” said Lucy Bradshaw, General Manager of Maxis Studio. "The team has combined these inspirations to produce a unique take on the action RPG genre.”

Darkspore will feature dynamic, fast-paced action as players battle across alien worlds to save the galaxy from the mutated forces of Darkspore in a four-player co-operative and full single-player campaign, as well as intense multiplayer battles. In order to defeat the malicious Darkspore, players will need to collect an arsenal of living weapons - genetic heroes with different combat abilities - and upgrade them with tens of thousands of collectible body parts and armor.

Darkspore will feature three unique classes of five different genetic hero types, with a limitless number of upgrades and customizations available through the parts players collect on each planet level. As players progress, Darkspore builds in intensity, with new planets and enemy forces requiring players to strategically select the right squad and ability combinations to succeed in their missions.

EA is scheduled to launch Darkspore in February 2011. Consumers can keep up-to-date on the latest Darkspore developments at www.darkspore.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS TM , EA TM , EA Mobile TM and POGO TM . In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

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EA, EA SPORTS, EA Mobile, Pogo and Darkspore are trademarks of Electronic Arts Inc. All other trademarks are the property of their respective owners.


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