EA REVEALS FIRST DETAILS OF NEXT-GENERATION FLAGSHIP PC GAME, COMING IN 2009

Guildford, UK — March 19, 2008— Electronic Arts Inc. (NASDAQ: ERTS) announced today the first details on one of interactive entertainment’s most anticipated games, The Sims™ 3. Featuring a brand new engine that has been in development for nearly three years, The Sims 3 allows you to immerse your unique Sims in an open living neighbourhood right outside their door. The initial feature-set unveiled includes the new seamless, open neighbourhood, new Create-A-Sim, new realistic personalities and new unlimited customization. The Sims 3 will launch globally in 2009.

The Sims franchise has long been recognized for its appeal to a universal audience, both male and female, and at any age. Its broad appeal and loyal The Sims community has vaulted the franchise to an impressive 98 million games sold around the world and translated into 22 different languages. Celebrated for its creativity, humour, and community, The Sims franchise has become a global and cultural phenomenon since its inception in 2000.

Now, The Sims 3 is being designed to be the next-generation flagship game from The Sims Label.

“In The Sims 3, Sims can go beyond the boundaries of their home lot, and immerse themselves in an open, living neighbourhood, interacting with other Sims using our new deeper personality system,” said Rod Humble, Head of The Sims Studio.“It is this type of open-ended gameplay that inspires endless creative possibilities. In addition the new goals and rewards systems will give players of all kinds from core gamers to storytellers the ability to enjoy long-term gameplay.”

New Seamless, Open Neighbourhood—Explore the Neighbourhood Freely.

See the sights with your Sims! The new seamless neighbourhood architecture allows your Sims to roam freely around the neighbourhood and visit their loved one and friends—or foes. Discovering other Sims homes and families, traveling around to new locations like City Hall or the local park will create a whole new way of life for your Sims. Storytelling options will multiply as your Sims stroll downtown to meet new acquaintances, head across town for lunch, spy on their neighbours and bump into the boss when they least expect it.

New Create A Sim—Create Any Sim You Can Imagine.

In addition to the open, living neighbourhood, the all-new Create-a-Sim interface will feature easy-to-use design tools that allow you to make truly detailed Sims that are more realistic than ever. Create-a-Sim gives you the incredible freedom to customize just about any Sim you can imagine. From thin to full-figured to muscular—everything in between and even the extreme! In addition to determining your Sims body shape and size, you will also be able to fine-tune every feature on their faces, customize their hair style and select their skin tone, all from a vast selection of options. With so many choices to choose from, it is fun to create more realistic characters that look like you, someone you want to look like, or even a famous personality.

New Realistic Personalities—Every Sim Is A Unique Person, With A Distinct Personality

With the innovative and proprietary Realistic Personality System in The Sims 3, you can attribute each character with five distinct personality traits, helping shape your Sims behaviour and how they interact with others and their surroundings. This new system will empower you to create extremely complex and diverse in-game personalities. Will you create the nosy, inappropriate, kleptomaniac grandmother who loves to meddle in other people’s business? Or the commitment-phobic, hot-headed punk rocker whose rude nature and childish disposition keeps him from scoring a date? In The Sims 3, Sims will go beyond the basic set of day-to-day needs to be distinct individuals with multifaceted personalities, who can focus both on short-term opportunities and long-term goals. With a wide selection of personality traits to mix and match, more than 700 million combinations of Sims await. You never know who’ll meet in The Sims 3!

New Unlimited Customization—Everyone Can Customize Everything!

New and accessible creativity tools in The Sims 3 make it simple for anyone to customize anything, anywhere! From floors to flowers, fashions to sofas, wallpaper to window shades and more, The Sims 3 gives you all the flexibility and options you need to be the architect of your dream house or explore your interior design skills to outfit your ultimate home. Your Sims can make home an ultra-deluxe mansion, a cool bachelor pad, family’s dream home or charming cottage. The choice is yours in The Sims 3.

”The new engine and technologies in The Sims 3 are designed to unleash the player’s imagination with realistic looking Sims who have distinct personalities and a seamless living neighborhood for them to discover,” added Ben Bell, Executive Producer on The Sims 3.“Players are going to be thrilled by the level of realism in The Sims 3!”

For more information visit www.TheSims3.com.

Product Specifications

Publisher: Electronic Arts

Developer: Electronic Arts Redwood Shores

Ship Date: U.S., Europe and Asia: 2009

Platform: PC

Category: Simulation/Strategy 

BBFC Rating: RP (Rating Pending)

PEGI Rating: RP (Rating Pending)

About The Sims

The Sims franchise celebrates an impressive 98 million units sold since its inception with The Sims launch in February 2000. Now translated into 22 different languages, The Sims franchise has quickly become a universal gaming and cultural phenomenon. For the latest information about The Sims franchise, please visit www.thesims.com. To check out the hottest The Sims 2 creations made by our community members, please visit www.thesims2.com. To stay up-to-date on the hottest The Sims 3 news and information, check out www.thesims3.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.

EA, EA SPORTS, EA SPORTS BIG, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.