EA’S PLAY4FREE PORTFOLIO CELEBRATES THE COUNTDOWN TO SUMMER WITH SEVEN DAYS OF GIVEAWAYS

REDWOOD CITY, Calif. – June 14, 2012 – With summer only a week away, there’s never been a better time to join the digital gaming revolution! Boasting a community of over 33 million free-to-play gamers, Electronic Arts Inc. (NASDAQ: EA) today kicked off a week-long promotion for its diverse portfolio of free-to-play games, with a new giveaway* planned each day until summer officially begins on June 20. Today, players will receive the Woodland Combat Pack for Battlefield™ Play4Free, including a new uniform, seven-day XP boost, 50 advanced adrenaline shots and 50 combat bandages. Throughout the rest of the week other EA Play4Free titles will give similar gifts, including Battlefield Heroes™, Command & Conquer™ Tiberium Alliances, Lord of Ultima™, Need for Speed™ World and Warhammer® Online: Wrath of Heroes™ with the value of all items and currency giveaways totaling over £38. For the next week, the daily gift will be unveiled each morning at http://www.play4free.com/c/summer.

“The free-to-play market is continuing to explode, and EA has the right mix of high quality games and blockbuster brands to help lead the transformation,” said Sean Decker, Vice President of EA Play4Free. “We have a huge summer ahead of us, with two big anniversary events planned around our flagship games Battlefield Heroes and Need for Speed World, new game content for the entire portfolio and new game announcements. There’s never been a better time to sign up and play."

Combining exciting new gameplay with the industry’s biggest franchises, EA Play4Free games are pioneering the fast-growing free-to-play gaming category, a centerpiece of EA’s strategy to remain a leader in digital gaming. This summer, each of EA’s free-to-play games will continue to engage and grow their communities with new content and activities:

  • Need for Speed World sets players loose behind the wheel of stunning licensed cars in an open world filled with15 million registered racers. This July, Need for Speed World will celebrate its second anniversary with new challenges, hot new cars and exciting community activities. For more information, please visit http://needforspeedworld.com
 
  • Battlefield Heroes is a third-person shooter that brings classic Battlefield action to the masses with fun cartoonish graphics and hilarious gameplay that caters to players of all skill levels. On June 25, Battlefield Heroes celebrates its third anniversary, and over 12 million registrations, with a new map, new items, a brand new mission system, and exciting community activities.  For more information please visit http://battlefieldheroes.com.
 
  • Battlefield Play4Free is a first-person shooter that brings the best of the Battlefield series – intense 32-player battles including all-out vehicle warfare. Recently, the team added a new map, Myanmar, inspired by the classic Battlefield Vietnam map, Ho Chi Minh. For more information, please visit http://battlefieldplay4free.com.
  • Command & Conquer Tiberium Alliances is a browser-based, massively multiplayer online (MMO) strategy game where players choose one of two playable factions from Command & Conquer lore, the Global Defense Initiative (GDI) or the Nod. Players harvest resources, build huge armies, foster strategic alliances, all in the pursuit of victory. Command and Conquer Tiberium Alliance is now live and available in 11 languages at http://tiberiumalliances.com.
 
  • Lord of Ultima is a browser-based strategy game set within the Ultima universe. Players build empires, learning the arts of diplomacy, trade and spying, as they form mighty alliances on their quest to conquer the new world of Caledonia and become the Lord of Ultima. Gamers can start building their empire by visiting http://lordofultima.com.
 
  • Warhammer Online: Wrath of Heroes delivers instant, fast-paced and competitive PvP arena gameplay – for free!  The game throws three teams into intense 6v6v6 battles where players can choose from a wide range of unique heroes from the Warhammer universe on the fly. The game is currently in open beta, and is available to download at http://wrathofheroes.com.
 

For more information on EA's Play4Free titles and the Countdown to Summer giveaway promotion, please visit http://play4free.com.

*Conditions and restrictions apply. See http://www.play4free.com/c/summer for details.

 


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