EA's BattleForge Catapults PC Gamers Into Multiplayer Online Melees

Redwood City, CA.– April 29, 2008– Electronic Arts Inc. (NASDAQ: ERTS) today announced that the multi award-winning EA Phenomic Studio based in Germany is developing BattleForge TM , a new fantasy online real-time strategy game where you assemble your own army with collectible trading cards. Win, trade and buy your cards online to create your ultimate deck.* Mix and match the elements of your cards to play with your friends online and conquer massive online battlegrounds.

For mortals caught in a clash between insane gods and ancient giants, standing together is the only option. Using the forces of Fire, Frost, Nature and Shadow a mysterious Forge which makes legends come to life, is their single hope to create armies powerful enough to overcome these impossible odds. It is now time to set out and reclaim an epic fantasy world which has been overthrown by sinister powers in the twilight of a dying sun.

“BattleForge is the next step in compelling RTS gameplay by taking the battles completely online,” stated Executive Producer&Vice President Richard Leinfellner.“With co-op play, challenging tournaments, Guilds, chat rooms and a robust marketplace for trading and buying your cards; BattleForge is the first RTS to add integral social and community components to an exciting fantasy RTS.”

Under development at EA Phenomic, BattleForge is expected to ship in Fall 2008 for the PC. This product is not yet rated by PEGI or ESRB.

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About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS BIG, POGO and BattleForge are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

*Disclaimer: Complete game available with box copy purchase. Microtransactions not required to play game, only for new cards

Contacts:

Keith Mutzman

Sr. Publicist

650-628-5020

kmutzman@ea.com

Scott Gamel

Sr. PR Manager

650-628-7286

sgamel@ea.com


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