EA'S DICE STUDIO ANNOUNCES A NEW REFLECTION IN GAMING WITH "MIRROR'S EDGE"

Chertsey UK– July 11th 2007– Electronic Arts Inc., (NASDAQ: ERTS) today confirmed that it has a new game in development for next generation consoles and the PC at its EA DICE studio in Stockholm. Mirror’s Edge™ is a revolutionary new take on the First Person Action Adventure category.

Patrick Soderlund, General Manager of EA DICE, commented:“We are a studio that believes in taking risks and taking games in new directions. We made the sandbox experience viable and enjoyable in Battlefield and now, we are looking to do something radical with the traditional established mechanics of first person movement.”

Senior producer, Owen O’Brien, commented:“We want to change the way that players are able to move in first person. No more restrictions, no more being blocked by simple barriers such as walls and fences. We want to enable the player to move like a real person, with the ability to run, jump, vault and slide in a way that has never been seen before in a first person game."

Mirror’s Edge will ship in calendar year 2008 for the PLAYSTATION®3 computer entertainment system, Xbox 360™ videogame and entertainment system and for the PC and is being developed at EA DICE in Stockholm, Sweden. This product is not yet rated by PEGI. For more information on EA DICE, please visit www.dice.se or www.ea.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and Mirror’s Edge are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.“PlayStation” and“PLAYSTATION” are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies.


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