EA SPORTS 2010 FIFA WORLD CUP SOUTH AFRICA VIDEO GAME MUSIC SOUNDTRACK SETS THE STAGE FOR FOOTBALL GLORY

Guildford, UK.,– 7th April, 2010– Turn up the music, raise your hands and voices and join the celebration! Electronic Arts (NASDAQ: ERTS) today revealed the 28 artists across 20 countries who will usher in the EA SPORTS™ 2010 FIFA World Cup South Africa™ with an international soundtrack that celebrates the cultural vibrancy of the first FIFA World Cup™ to be held in Africa.

EA SPORTS™ 2010 FIFA World Cup South Africa™ captures the sounds and history of the musical landscape in Africa with a rhythmic, tribal blend of 28 songs that, through mass exposure to football, videogame and music fans, will become synonymous with the 2010 FIFA World Cup South Africa™ worldwide. Somali-born poet, musician and rapper, K’NAAN, headlines the soundtrack with his song“Wavin’ Flag Coca-Cola Celebration Mix”.

A full playable demo of 2010 FIFA World Cup South Africa for the PlayStation®3 computer entertainment system will be available for downloadable at the PLAYSTATION Store, and for the Xbox 360® videogame and entertainment system on Xbox Live Marketplace, beginning April 8 worldwide. Play as Spain or Italy and discover a football experience that brings to life the passion and emotion of the actual tournament. New players to the FIFA franchise will be able to choose to play the demo utilizing new Two-Button controls designed to enable new gamers to pass, shoot and compete for the 2010 FIFA World Cup TM with an accessible control scheme that utilizes just two buttons. In addition to playing a match football fans and gamers will be able to upload their replays from the demo to EA Football World for other fans to watch.

“2010 FIFA World Cup South Africa is a landmark project in the evolution of world music and its African heritage,” says Steve Schnur, Worldwide Executive of Music and Marketing at Electronic Arts.“We’ve brought together such legendary African artists as Nigerian drummer/activist Babatunde Olatunji, Senegal icon Baaba Maal, and‘The Bob Marley of Ghana’ Rocky Dawuni, with global superstars like Sergio Mendes and Nas&Damian Marley. But we’re perhaps most proud of K’NAAN, the unsigned Somali artist we discovered in 2004 whose music has now appeared in five different EA SPORTS video games.”

To listen to streaming music clips from this EA SPORTS one-of-a-kind mix of music, learn more about the bands and get details about features in the 2010 FIFA World Cup videogame, visit http://www.FIFA-WORLD-CUP.EASPORTS.COM. ;

Drumming SongPapua New Guinea

ARTIST SONG COUNTRY

 

Baaba Maal International Senegal
Babatunde Olatunji Kiyakiya Nigeria
Basement Jaxx feat. Santigold Saga

 

England
Buraka Som Sistema Restless Portugal
Buscemi feat. Lady Cath Dipso Calypso Belgium
Fedde Le Grand feat. The Stereo MCs Wild&Raw Holland
Florence + The Machine Drumming Song England
Fool's Gold The World Is All There Is USA
Future Sound Of London Papua New Guinea England
Gang Of Instrumentals Oh Yeah South Africa
John Forté Your Side USA

 

Jonathan Boulet Ones Who Fly Twos Who Die Australia
Kid British Winner England
K'NAAN Wavin' Flag - Coca-Cola Celebration Mix Somalia
Last Rhythm Last Rhythm Italy
Latin Bitman The Instrumento Chile
Marisa Monte NãoÉ Proibido Brazil
Michael Franti&Spearhead feat.

Cherine Anderson

Say Hey (I Love You) USA
MIDIval PunditZ Atomizer (Pathaan's Dhol Mix) India
Miike Snow In Search Of Sweden
Nas&Damian "Jr. Gong" Marley Strong Will Continue

 

USA/Jamaica
Rocky Dawuni Africa Soccer Fever Ghana
Rox Rocksteady

 

England
Sia Bring Night Australia
Sergio Mendes Emorio Brazil
The Kenneth Bager Experience feat.

the Hellerup Cool School Choir

Fragment Eight "The Sound Of Swing" Denmark
The Very Best feat. Ezra Koenig Warm Heart Of Africa (So Shifty Remix) Malawi/France/Sweden
White Rabbits Percussion Gun USA
     

The 2010 FIFA World Cup™ will also be available on the Wii™, PSP® (PlayStation® Portable) and iPhone® on April 27, 2010 in North America and April 30, 2010 in Europe and Asia. Visit http://www.FIFA-WORLD-CUP.EASPORTS.COM for more information about features. The game is rated“E” for Everyone by the ESRB and 3+ by PEGI in Europe.

Screenshots can be downloaded at www.easports.co.uk/press

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogame franchises, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football and NCAA Basketball, Fight Night boxing and Tiger Woods PGA TOUR® golf.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.co.uk to connect, share and compete.

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About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.easports,co.uk . More information about EA's products and full text of press releases can be found on the Internet at www.easports,co.uk/press.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.© The Official Emblem and Official Mascot of the 2010 FIFA World Cup South Africa™ and the FIFA World Cup Trophy are copyrights and trademarks of FIFA. All rights reserved. Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Microsoft, Xbox, and Xbox 360 are registered trademarks of the Microsoft group of companies.“PlayStation” and PSP are registered trademarks of Sony Computer Entertainment Inc. Wii is a trademark of Nintendo. iPhone is a trademark of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

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