EA SPORTS Active 2 In Stores Today

REDWOOD CITY, Calif.– Nov. 19, 2010– Millions of people around the world have experienced the revolution in interactive fitness with EA SPORTS Active, the number one rated fitness program for the Wii TM *. Today, EA SPORTS TM , a label of Electronic Arts Inc. (NASDAQ: ERTS), announced that EA SPORTS Active 2 is now available available now. EA SPORTS Active 2 is a new suite of digital fitness programs available on multiple gaming consoles focusing on improving muscular strength, endurance and flexibility, while providing an intense cardio workout. Featuring the Total Body Tracking wireless control system that combines a heart rate monitor and motion tracking technology, EA SPORTS Active 2 provides an effective workout that delivers accurate, measurable results. Additionally, users will now be able to track and share their workout stats, including heart rate on the new EA SPORTS Active 2 online** hub ( www.easportsactive.com/uk).

Putting EA SPORTS Active 2 to the test

EA SPORTS commissioned a study of the EA SPORTS Active 2 Mountain Gravity pre-set workout to determine the efficacy of its product line. The study tested 15 physically active adults between the ages of 23 and 33 to determine the relative exercise intensity and caloric expenditure of EA SPORTS Active 2. Results of the workout met both the ACSM guidelines for effective physical fitness, which recommend that individuals exercise at an intensity between 64 per cent and 94 per cent of their maximum heart rate or 40 percent to 85 percent of their maximal oxygen consumption (VO2max), as well as burn a minimum of 200-300 calories per session, five days per week, in order to maintain proper fitness and to aid in weight control.

Break a Sweat with EA SPORTS Active 2

EA SPORTS Active 2 will feature more than 70 new exercises and fitness activities including exercises not possible before the Total Body Tracking wireless control system. Using heart rate data that is displayed on-screen, users will be able to capture the intensity of their workout, allowing them to optimize their performance and reach their fitness goals more quickly.

A new 9-week program provides a fitness roadmap to keep users motivated and on track to achieving their fitness goals. Users will also have the ability to download new workouts and exercises to their online connected PlayStation ® 3 computer entertainment system and Xbox 360 ® video game and computer entertainment system to keep their workouts fresh and maintain motivation**.

EA SPORTS Active 2 is available on PlayStation ® 3, Kinect TM for Xbox 360 ® video game and entertainment system from Microsoft, and Wii TM as well as iPhone ® and iPod touch ® at a later date. EA SPORTS Active 2 has been rated“E” by the ESRB and“3” by PEGI, it has an RRP of£79.99. For more information please visit www.easportsactive.com.uk or www.facebook.com/EASPORTSActive. Media can find photos of the product mentioned here at http://info.ea.com.

EA SPORTS TM is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers experiences that ignite the emotions of sport through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL ® hockey, NBA ELITE basketball, NCAA ® Football, Fight Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR ® golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

    <*>According to Metacritic.com, November, 2010
** Internet connection and EA account required

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About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS TM , EA TM , EA Mobile TM and POGO TM . In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

This product is not a medical device and not intended to affect the structure or function of the human body beyond such affects normally associated with general fitness equipment and is not intended for use in the diagnosis, cure, mitigation, treatment, or prevention of any disease.

EA, EA SPORTS, EA SPORTS Active, EA Mobile and POGO are trademarks of Electronic Arts Inc. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Xbox, Xbox 360 and Kinect for Xbox 360 are trademarks of the Microsoft group of companies. Wii is a trademark of Nintendo. iPhone and iPod touch are a trademark of Apple Inc., registered in the U.S. and other countries. John Madden, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. All other trademarks are the property of their respective owners.


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