EA SPORTS AND LEO MESSI FOUNDATION BRING THE JOY OF FOOTBALL TO THE STREETS OF BARCELONA

GUILDFORD, UK. – March 12, 2012 – EA SPORTS™ today announced that, in partnership with the Leo Messi Foundation, a popular street football pitch in Barcelona will be brought back to life through a complete upgrade and refurbishment in 2012. The pitch, located in the Bon Pastor neighbourhood of Barcelona and in disrepair for several years, will be outfitted with a new state-of-the-art surface, side boards, goals and much more, creating a high-quality and safe environment for the youth of Barcelona to enjoy.

“Football has brought me so much joy, and this new street football pitch will hopefully bring that same joy to children across Barcelona,” said Messi. “EA SPORTS shares my passion for helping the dreams of children come true, and I thank them for bringing this new project to life.”

“Our partnership with the Leo Messi Foundation is fundamental to our relationship with the world’s undisputed greatest footballer, and this pitch refurbishment is a great first project in that partnership,” said Jon Rosenblatt, Senior Director of Marketing, EA SPORTS. “We can’t wait to see the kids of Barcelona enjoying the new pitch and expressing their love of football in a safe and quality environment.”

The pitch refurbishment project funded by EA SPORTS and the Leo Messi Foundation also celebrates the launch of FIFA Street, which includes Messi on the cover of the game and brings authentic street football to fans around the world on the PlayStation®3 computer entertainment system and the Xbox 360® videogame and entertainment system. The game ships to retailers worldwide this week.

In November of last year, EA SPORTS announced a multi-faceted partnership that will see Messi become an EA SPORTS Football Ambassador. EA SPORTS is teaming up with the Leo Messi Foundation to support social, educational and health care related initiatives for children around the world. Messi will also be the cornerstone of marketing and advertising campaigns, featured on packaging, and utilized in social media activities around the world for the critically acclaimed FIFA franchise.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA JAM basketball, NCAA® Football, Fight Night boxing, EA SPORTS MMATiger Woods PGA TOUR® golf , and EA SPORTS Active. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

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About Electronic Arts

Electronic Arts is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™, and Mass Effect™.  More information about EA is available at http://info.ea.com.

EA SPORTS, EA SPORTS Active, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.  Battlefield is a trademark of EA Digital Illusions CE AB. John Madden, NFL, NCAA, Tiger Woods, PGA TOUR and FIFA are the property of their respective owners and used with permission. All other trademarks are the property of their respective owners.

Contact:

Keith Hennessey

Publicist

01483 463783

khennessey@ea.com

 

Gareth Arculus

PR Manager

01483 463540

garculus@ea.com

 

   
 

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