EA SPORTS BACKTRACK AND VIRTUAL TRAINING CENTER FEATURED IN MADDEN NFL 09

June 3, 2008– Within the 85 plus new features and enhancements in Madden NFL 09, EA SPORTS BackTrack and the Virtual Training Center allow the gamer to have a unique gameplay experience each time they load up the game. Both Madden NFL veterans and casual gamers new to the franchise can utilize these two features to be competitive in Madden NFL 09 and also improve their overall football knowledge, regardless of their initial skill level.

The Virtual Training Center is a new interactive tutorial mode, set in a holographic environment that aims at teaching gamers fundamental concepts about football strategy and how to use the controls in quick, fun and stylized drills. After players complete these drills, a Madden IQ score is given, and their“My Skills” difficulty settings are automatically set based on their strengths and weaknesses. Throughout their Madden NFL career, the all-new Adaptive Difficulty Engine will continually tailor the difficulty settings as the gamers’ Madden IQ score evolves.

EA SPORTS BackTrack is a new replay learning tool imbedded within the game that dissects plays and shows the player what they should have done in certain circumstances. When a mistake is made, Cris Collinsworth will breakdown where the user went wrong and what they could have done better. For advanced players, EA SPORTS BackTrack will give more technical information such as the play calls that were made and the success rates of the play.

Madden NFL 09 marks the 20th anniversary of one of the best-selling and most critically-acclaimed videogame franchises of all time, and the game will feature adaptable gameplay tailored to every type of gamer, online enhancements and a broadcast style presentation delivering an authentic NFL experience. Madden NFL 09 will be available in stores across North America on August 12.

The graphical enhancements of Madden NFL 09 are extremely impressive and bring the emotion of NFL football to life. Madden NFL 09 features amazingdetail to stadiums, weather effects, player models and a whole host of other elements.

Madden NFL 09 will be available for the Xbox® and Xbox 360™ video game systems from Microsoft, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, Wii™, Nintendo DS™, PSP® (PlayStation®Portable) handheld entertainment system and is rated E by the ESRB.

Attached are two videos showcasing EA SPORTS BackTrack and Virtual Trainer as well as some screenshots. These assets can be downloaded from the FTP site (instructions below).

For more information, please visit www.madden09.com.

For Further Information Contact:

EA SPORTS– Katherine Coulthart, 407-386-4812 or kcoulthart@ea.com


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