EA SPORTS DEVELOPMENT HEAD ANDREW WILSON TO PRESENT EVOLVE KEYNOTE

EA SPORTS senior vice president of worldwide development Andrew Wilson will present the opening Evolve keynote at Develop this summer. He is the first of a raft of prestigious keynote speakers to be announced for the 2011 Develop Conference in Brighton, which takes place 19– 21 July.

Wilson’s keynote presentation‘Moving the Goalposts– Bringing Social Experiences to all Game Platforms’ will open Evolve on Tuesday 19 July. His address will explore the opportunities that video game makers have to attack the digital transformation of the entertainment industry head on, as well as looking at the core mechanics of what makes all videogames social.

"I'm excited to have the opportunity to be a part of the Develop Conference," Wilson said.  "As consumption behaviours, consumer demands and business models rapidly evolve in our industry, we have an opportunity to reset expectations on how we make all games social, regardless of the platform.  This event will be a terrific platform to have these kinds of discussions about the future of the videogame industry."

In its third year, the increasingly popular Evolve conference is a one-day, three-track programme focusing on new platforms, new technologies and new markets.

“The bar has been set high once again for Evolve thanks to confirmation of Andrew Wilson’s keynote,” commented Andy Lane, managing director of organiser Tandem Events.“It’s a great reflection on the influence, importance and inclusive nature of the Develop Conference that all games companies– from giants like EA, to indies and one man bands– both see the benefits and feel at home in Brighton.”

Other Evolve sessions confirmed so far include:

Closing Keynote: Lessons Learned Building Moshi Monsters to 50m Users

Michael Acton Smith, Mind Candy

One Price Does NOT Fit All  

Noel Llopis, Snappy Touch

                                    

Rolling from iPhone to console - lessons learned from an independent developer                           

Simon Oliver, Hand Circus

Bringing innovation to multiplatform development and deployment                                     

Tim Closs, Ideaworks

45 Games in 45 Minutes: A Brisk Guide to Mobile Gaming Innovation

Stuart Dredge, Freelance Journalist

The Develop Conference in Brighton celebrates its sixth birthday this year and promises a stellar line up of speakers, sessions and socialising. Around 1,300 delegates from across the globe are expected to attend.

Registration is now open at www.developconference.com and, for the next two months only, delegates can nip online to purchase one, two and three day passes at very special early bird rates.

Notes to editors:

Andrew Wilson Bio: Andrew is Senior Vice President for Worldwide Development for EA SPORTS. In his role with EA SPORTS, Andrew leads the creative development of the EA SPORTS portfolio of products and services developed at EA Canada and Tiburon studios. A native of Geelong, Victoria, Australia, Andrew started his career with EA Australia in 2000 and now is based at EA’s headquarters in CA. Having studied law, Andrew has worked for EA in all aspects of the business, including Business Development, Licensing, Marketing and Production. He previously developed games in a range of genres including Real Time Strategy, Driving and Sports.

About the Develop Conference:

The sixth Develop Conference will take place at the Hilton Metropole in Brighton, UK, from 19 - 21 July 2011. It attracts around 1300 game developers from over 20 different territories and has become firmly established as the leading conferencein Europe for games developers. Delegates can apply for conference passes at: www.developconference.com.

Delegates can purchase one, two and three day passes to Develop priced at£330,£565 and£680 respectively. Early bird rates are£275,£450 and£525. Audio track passes are£280 (£225 early bird).

Indie Dev Day passes are£75 (£50 early bird).

Evolve focuses on how to develop games for new and emerging platforms, new technologies and new markets like social and casual gaming. It opens on Tuesday 19 July then continues with individual sessions within the main conference programme on Wednesday 20 July, which are cross-discipline and have a more general appeal. 

Indie Dev Day the new day-long conference and networking event running alongside Develop is designed for established independent studios, new start-ups, wannabe indies, freelance developers and students. The sessions will complement the brand new Indie Dev Showcase: a dedicated area within the Develop Expo (20 - 21 July) featuring some of the exciting and new indie projects currently under development.

Games:EDU is a one-day conference taking place on Wednesday 20 July alongside Develop, which brings together the UK's foremost educators from across all disciplines to connect directly with developers and games producers, to exchange ideas and perspectives.

About Tandem Events:

Tandem Events has over 20 years of experience in organising market-leading exhibitions, conferences and events across a number of industry sectors, including Develop and Evolve in Brighton, Evolve in London, Develop in Liverpool, Games:EDU, Games Marketing Forum and Games Grads.

www.tandemevents.co.uk 

 


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