EA SPORTS FIFA 10 ULTIMATE TEAM AVAILABLE NOW FOR DOWNLOAD

EA SPORTS FIFA 10 ULTIMATE TEAM AVAILABLE NOW FOR DOWNLOAD

Popular Expansion Mode for FIFA 10 Available for 400 Microsoft Points or£3.99.

Guildford, UK.– Feb. 25, 2010– Electronic Arts Inc. (NASDAQ: ERTS) today announced that FIFA 10 Ultimate Team, the popular game mode expansion that creates a new way of playing the award-winning EA SPORTS™ FIFA 10, is available now to download for the PlayStation®3 computer entertainment system and Xbox 360® video game and entertainment system.

The original Ultimate Team expansion mode for FIFA 09 was the most popular PDLC expansion mode ever released by EA SPORTS, with over 35 million gold, silver and bronze packs opened, over 50 million auctions for players and items completed, and over 10 billion in-game coins exchanged in trades as legions of football fans took on the challenge to put a personally crafted team up against the rest of the world.

FIFA 10 Ultimate Team is half the price of the original—400 Microsoft points or£3.99 through PlayStation Network and this year enables gamers to manage one or multiple squads simultaneously, and compete against other gamers in dynamically updated online tournaments. Fans will be able to experience the game mode by creating a team with a starter pack of players and play a five game free* trial.

Featuring over 7,500 of the best football stars in the world to choose from, gamers can emulate the way real-world coaches and managers build the truly great football teams. Choose how to manage your team–-focusing on creating one formidable squad, or managing multiple squads to match dynamic requirements for tournaments and competitions. Buy, sell, trade and acquire the biggest stars to build your team. Be strategic and tactical in preparing your squads for the various in-game competitions. A completely redesigned chemistry system built around player relationships on the pitch means that managing teams and squads to their full potential is even more critical to success. Take carefully assembled squads into standard tournaments and themed competitions against the most formidable teams from around the world– and then out wit and out play them.

FIFA 10 Ultimate Team is available now to purchase for 400 Microsoft points or£3.99 as a download via Xbox LIVE and the PlayStation Network to FIFA 10. FIFA 10 and an internet connection are required for play. FIFA 10 Ultimate Team is developed by EA Canada in Burnaby, B.C. It is rated“E” for everyone by the ESRB and 3+ by PEGI.

For more information about FIFA 10 Ultimate Team visit http://www.FIFA.easports.com. Screenshots and can be downloaded at http://www.electronicarts.co.uk/press.

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogame franchises, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football and NCAA Basketball, Fight Night boxing and Tiger Woods PGA TOUR® golf, while EA SPORTS Active for the Wii™ is the most critically acclaimed product available for interactive fitness.

For more information about EA SPORTS, including news, video, blogs, forums, fantasy leagues and game communities, please visit http://www.easports.co.uk to connect, share and compete.

    <*>FIFA 10 and an internet connection are required for play.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.easports.co.uk. More information about EA's products and full text of press releases can be found on the Internet at http://www.easports.co.uk/press.

EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks of Electronic Arts Inc. Official FIFA licensed product“© The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved.” Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Microsoft, Xbox, Xbox 360 are registered trademarks of the Microsoft group of companies.“PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Wii is trademark of Nintendo. All other trademarks are the property of their respective owners.


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