EA SPORTS FIFA MANAGER 11 prepares for kick-off

GUILDFORD, UK 2 July 2010– EA SPORTS TM , a label of Electronic Arts Inc. (NASDAQ: ERTS), is proud to celebrate the tenth anniversary of its popular football management game with the announcement of EA SPORTS TM FIFA MANAGER 11– a leap forward in virtual football management. FIFA MANAGER 11 includes a host of new feature enhancements including an improved tactics system, a much more realistic transfer market and an extended online mode that offer easier access to novice players while providing a deeper experience for existing fans. FIFA MANAGER 11 allows gamers to take control and show the highly paid professional coaches how it’s really done.

“We want to provide our fans with a completely unique football management experience in this anniversary year for the franchise with all the great new innovations that reflect actual real life football management included in FIFA MANAGER 11”, Gerald Köhler, lead designer of the FIFA MANAGER series explains.“We are very proud that we are now developing our tenth FIFA MANAGER game in succession. This would not have been possible without the support of our superb and still growing fan base.”

FIFA MANAGER 11 delivers a host of improvements aimed at making the game the most authentic of the series to date, while lowering the barrier of entry for first time players.

More experienced football managers will appreciate the new and improved tactics system which allows for quicker and deeper involvement.

A new and highly polished pitch screen allows the manager to quickly set instructions for individual players as well as for the entire team’s playing style - including increased control of set-pieces and offensive/defensive player movement orders.

Further enhancements include new cup draws, a special status for Derby matches, a revised player level system, a new experience system, a new player search system and a World Cup tournament that can be played separately to the main game. In addition, the transfer period has been changed to mirror the real life football calendar.

The online mode which was successfully launched in FIFA MANAGER 10 has been considerably expanded and an action-card system has been implemented, allowing even more direct influence on the game’s flow.

EA SPORTS TM FIFA MANAGER 11 is developed for EA SPORTS by Bright Future in Cologne. The game will be released for the PC in five languages this autumn.

For more information on EA SPORTS TM FIFA MANAGER 11, please check http://www.fm10.de/publish/en/fifa_manager/fm_11/product_description/product_description.htm

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS TM , EA TM , EA Mobile TM and POGO TM . In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.easports.co.uk . More information about EA's products and full text of press releases can be found on the Internet at http://www.electronicarts.co.uk/press.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Microsoft, Xbox, and Xbox 360 are registered trademarks of the Microsoft group of companies.“PlayStation” is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.


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