Singapore, January 5 2010– Electronic Arts Inc. (NASDAQ:ERTS) today announced a competition through which Asian gamers stand a chance to win a prize trip* to London to watch Chelsea play Wigan in the Barclays Premier League– just by playing EA SPORTS TM FIFA Online 2! Winners will also get to go behind the scenes to observe a Chelsea first team training session and tour the famous Stamford Bridge Stadium.
This continues EA SPORTS FIFA Online 2 collaboration with the Premier League Champions, Chelsea and the competition will run from - January through - February 2011 across six territories ; Korea, China, Singapore, Malaysia, Thailand and Vietnam.
“As the partner of Electronic Arts in Southeast Asia, we welcome the opportunity to give our EA SPORTS FIFA Online 2 gamers in this part of the world such a memorable football experience. Our gamers know their football inside-out but to witness the real thing would truly be a dream come true for them,” said Jonathon Sze, General Manager, EA SPORTS FIFA Online 2, IAH Games.
“Following the tremendous success of last year’s joint Chelsea/EA Sports promotion, we are delighted to be working again with EA on this project and hope to make this year’s prize even bigger and better than last year’s when we welcome the competition winners to London.
We feel that this interaction with the fans will get everyone excited ahead of the club visiting Asia for our pre-season matches next July, and of course add an exciting element to the brilliant FIFA Online 2 game.” Ben Wells, Head of Marketing.
“We are very excited to be collaborating with a top global football club like Chelsea. Both football and Chelsea are highly popular across Asia and with the interactive features of our game, we are confident that many Asian gamers and football fans will be thrilled to participate in this exciting contest while playing the best authentic online football gaming experience.” said Savannah Hahn , VP and GM, Electronic Arts.
Starting - January, players will be able to compete when playing EA SPORTS FIFA Online 2 by collecting Chelsea coins and redeeming them for a chance to win prizes.
EA SPORTS FIFA Online 2 is the latest online version of the blockbuster EA SPORTS FIFA football game franchise. Featuring a comprehensive line-up of the most popular professional football leagues, clubs and players, as well as innovative game play features, EA SPORTS FIFA Online 2 offers Asian gamers an immersive and authentic football experience.
More details on FIFA Online 2 and the contest mechanics, terms and conditions can be found at www.EAsportsFIFAonline2.com .
*Prizes may vary depending on territory. Please refer to the official EA SPORTS FIFA Online 2 website in each territory for the official contest details and terms and conditions.