EA SPORTS FOOTBALL CLUB ELEVATES ITS ROLE AS FOOTBALL’S SOCIAL NETWORK

GUILDFORD, UK. – June 4, 2012 – Electronic Arts Inc. announced today that EA SPORTS™ is bringing innovations to EA SPORTS Football Club that will elevate its role as football’s social network, and drive a deeper connection for millions of fans to the world’s sport, their friends and their favorite club when FIFA 13 launches this fall. A new rewards program introduced into FIFA 13 will enhance the experience for members of EA SPORTS Football Club, and a new EA SPORTS Football Club app for iPhone® and iPod® touch will keep the fans connected to their FIFA experiences and to their friends. Plus, the forthcoming FIFA 13 for iPhone, iPad®, iPod touch and later this year on Android, will now also be connected to EA SPORTS Football Club.

“We connect fans to the heartbeat of the sport—and to each other—through EA SPORTS Football Club,” said Matt Bilbey, General Manager and Vice President of Football, EA SPORTS. “We’ve had a transformative year operating as a live service, connecting players to real-world football events with fresh, new content, enabling them to support their favourite club, and allowing them to connect and compete with their friends. This year with the launch of FIFA 13, we are going to reward our fans for their support, offer in-game incentives to keep them playing longer and all season long, and provide new ways for fans to stay connected to our game across multiple devices and platforms.”

This year within EA SPORTS Football Club, returning FIFA 12 players will carry their Football Club Level and XP into FIFA 13 so their season starts as strong as it finishes. They’ll also receive a special bonus in the new EA SPORTS Football Club Catalogue. Everything within FIFA 13, and against friends, is measured in a meaningful way. Every match matters, all season long, and fans can earn rewards for their achievements. Fans will now be earning Football Club Credits to unlock items such as kits, special celebrations, virtual pro attribute boosts, Career Mode super scout credits, FIFA 13 Ultimate Team coin boosts, and extra matches in Head-to-Head Seasons mode from the Catalogue. Plus, fans can build their status among the massive FIFA online community as they climb 100 levels.

For the first time, players will be able to directly share their FIFA experience with their friends on Facebook through EA SPORTS Football Club. Fans will be able to share custom messages with friends and publish their recent news, including games won, players signed, or items redeemed in the Catalogue, directly from their console.

The new EA SPORTS Football Club app will keep fans connected to FIFA anywhere, anytime. At launch, fans will have access to their EA SPORTS Football Club identity and friends, and the app will extend the FIFA 13 Ultimate Team console experience. Through the app, fans will be able to search the live auctions and bid to win new players for building their ultimate team of the world’s best players in FIFA 13.

For the millions of fans who play FIFA on the go, FIFA 13 on iPad and iPhone will enable players to earn rewards, level up, enjoy live challenges, and connect with friends through one common Football Club identity. The same Football Club features will be coming to Android later in the year.

FIFA 13 captures all the drama and unpredictability of real-world football. The game creates a true battle for possession across the entire pitch and delivers freedom and creativity in attack. FIFA 13 features five breakthrough gameplay innovations which revolutionize artificial intelligence, dribbling, ball control and physical play, as well as engaging online features and live services.  This year marks the largest and deepest game in FIFA franchise history. A FIFA 13 trailer, screenshots and fact sheet are available at http://ea.gamespress.com/.

FIFA 13 will be available in stores world-wide this fall for the PlayStation®3 computer entertainment system with PlayStation Move support, Xbox 360® videogame and entertainment system with Kinect™, PlayStation®Vita handheld entertainment system, Wii™, PC, PlayStation®2 computer entertainment system, Nintendo 3DS™, and PSP® (PlayStation®Portable) system, as well as on the App Store for iPhone, iPad, iPod touch, and Android. The game has not yet been rated.

Join more than nine million fans in the EA SPORTS football community at http://www.facebook.com/easportsfifa or follow us on Twitter at www.twitter.com/easportsfifa.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™, and Fight Night boxing. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com.

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About Electronic Arts

Electronic Arts is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 220 million registered players and operates in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at http://ea.gamespress.com/.

EA SPORTS, The Sims, SSX and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.  Battlefield is a trademark of EA Digital Illusions CE AB.  Official FIFA licensed product. "© The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved." Manufactured under license by Electronic Arts Inc.  John Madden, NFL, NBA, NCAA, Tiger Woods and PGA TOUR  and FIFA are the property of their respective owners and used with permission.   “PlayStation” and “PSP” are registered trademarks of Sony Computer Entertainment Inc.   KINECT and Xbox 360 are trademarks of the Microsoft group of companies and are used under license from Microsoft.  Wii and Nintendo 3DS are trademarks of Nintendo.  iPad, iPod and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.

Contact:

Keith Hennessey

Publicist

01483 463783

khennessey@ea.com

Gareth Arculus

PR Manager

01483 463540

garculus@ea.com

   
 

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