EA SPORTS OFFERS FIFA ULTIMATE TEAM GOLD PACKS INCENTIVE TO PRE-ORDER FIFA 14

Guildford, UK. – May 20, 2013 – Electronic Arts Inc. announced today that EA SPORTS™ is offering FIFA 14 Ultimate Team gold packs to fans who pre-order* FIFA 14 on the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system and PC. The release date for FIFA 14 is September 27, 2013 throughout Europe.

FIFA Ultimate Team is the popular game mode within EA SPORTS FIFA that reflects the best recent real-world performances of the world’s best players . Over 3.4 million games of FIFA Ultimate Team are played daily, and over 17 million footballers are transferred through the transfer market on a daily basis, as millions of fans re-shape their squads based on the real-world performances of their favorite players.

UK fans who pre-order the “Ultimate Edition” pre-order package on the PlayStation®3 computer entertainment system and Xbox 360® videogame entertainment system at Amazon.co.uk will receive 24 FIFA Ultimate Team gold packs—1 per week for 24 weeks—to help build their ultimate team. Each gold pack is a mix of 12 items, including players, contracts, stadiums, managers, staff, fitness, healing, balls, kits, and badges. Gold packs consist mostly of players rated 75+ in-game, and include one rare item, such as enhanced player attributes, longer contracts, and the most coveted players. The “Ultimate Edition” offer includes instant access to historic kits and new celebrations, Virtual Pro Boosters and an adidas™ All-Star Team featuring Barcelona and Argentina superstar Lionel Messi. The “Ultimate Edition” is available until midnight on September 26.

UK fans who pre-order FIFA 14 early have the opportunity to receive a bigger reward. For a limited time, a special “Limited Edition” package which features premium gold packs—1 per week for 24 weeks—is available exclusively at GAME. The “Limited Edition” pre-order content package contains premium gold packs, which include 2 additional rare items, instant access to historic kits and new celebrations, Virtual Pro boosters, and an exclusive adidas™ All-Star Team featuring Barcelona and Argentina superstar Lionel Messi. The Limited Edition offer is available to pre-order until midnight on August 1.

Also available at GAME is the “Collector’s Edition” pre-order offer.  This package includes all the content of the “Ultimate Edition” as well as an exclusively designed Special Edition adidas® EA SPORTS glider football. The Collector’s Edition offer is available to pre-order until midnight on September 26.

The UK pre-order offers are:

Limited Edition^*

Includes all of the following:

·         FIFA 14 Ultimate Team premium gold packs — 1 premium gold pack per week, for 24 weeks.

·         The adidas® Bundle — Includes 2 pairs of boots, 2 balls, and the adidas® All-Star Team.  This elite team consists of Messi and 29 of the brand’s top players in the world.

·         Pro Boosters — Receive 5 different Pro Boosts to turn your online pro into a star, upgrading passing, shooting, ball skills and more.

·         Celebrations — instant access to 3 new goal celebrations to immediately start showing up your friends and rivals.

·         Historic Club Kits —Instant access to a collection of historic team kits from around the world.

·         GAME exclusive FIFA 14 collectable steel book with magnetic lenticular

This special pre-order package is available exclusively at GAME until August 1, 2013^

Ultimate Edition*

Includes all of the following:

·         FIFA 14 Ultimate Team gold packs —1 gold pack per week, for 24 weeks.

·         The adidas® Bundle — Includes 2 pairs of boots, 2 balls, and the adidas® All-Star Team.  This elite team consists of Messi and 29 of the brand’s top players in the world.

·         Pro Boosters — Receive 5 different Pro Boosts to turn your online pro into a star, upgrading passing, shooting, ball skills and more.

·         Celebrations — instant access to 3 new goal celebrations to immediately start showing up your friends and rivals.

·         Historic Club Kits — Instant access to a collection of historic team kits from around the world.

This special pre-order package is available on the PlayStation®3 computer entertainment system and Xbox 360® videogame entertainment system at Amazon.co.uk from May 23 rd, 2013 and at GAME from August 1 st, 2013. Customers who pre-order at GAME will additionally receive an exclusive FIFA 14 collectable steel book with magnetic lenticular.

For PC players, the “Ultimate Edition” will be available exclusively on Origin.

Collector’s Edition*

Includes all of the following:

·         FIFA 14 Ultimate Team gold packs — 1 gold pack per week, for 24 weeks.

·         Special Edition adidas® EA SPORTS glider ball – Exclusively created Limited Edition adidas® football.

·         The adidas® Bundle — Includes 2 pairs of boots, 2 balls, and the adidas® All-Star Team.  This elite team consists of Messi and 29 of the brand’s top players in the world.

·         Pro Boosters — Receive 5 different Pro Boosts to turn your online pro into a star, upgrading passing, shooting, ball skills and more!

·         Celebrations — instant access to 3 new goal celebrations to immediately start showing up your friends and rivals.

·         Historic Club Kits —Instant access to a collection of historic team kits from around the world.

·         GAME exclusive FIFA 14 collectable steel book with magnetic lenticular

This special pre-order package is available exclusively at GAME until midnight on September 26.

Standard Edition*

Includes all of the following:

·         FIFA 14 Ultimate Team — 4 FUT gold packs

·         One, or a combination of the following:

o    The adidas® Bundle — Includes 2 pairs of boots, 2 balls, and the adidas® All-Star Team.  This elite team consists of Messi and 29 of the brand’s top players in the world.

o    Pro Boosters — Receive 5 different Pro Boosts to turn your online pro into a star, upgrading passing, shooting, ball skills and more!

o    Celebrations — instant access to 3 new goal celebrations to immediately start showing up your friends and rivals.

o    Historic Club Kits —Instant access to a collection of historic team kits from around the world.

For more information, visit the FIFA 14 pre-order webpage - http://www.ea.com/uk/football/fifa14/pre-order

Experience the emotion of scoring great goals in FIFA 14. Innovations to the franchise’s award-winning** gameplay will make FIFA 14 the complete matchday experience, introducing features that inspire fans to build play through midfield, dictate the tempo of a match and create rewarding opportunities. Great football matches are achieved through measured build up and incredible finishing. A new feature in FIFA 14 called Pure Shot and a brand-new ball physics system will transform shooting, making every shot attempt feel real, and when players connect with the perfect strike, feel exhilarating. FIFA 14 will deliver engaging online*** features and live services that connect fans to the heartbeat of the sport—and to each other—through EA SPORTS Football Club, making FIFA 14 football's social network, where fans connect, compete and share with millions of others around the world.

Join the EA SPORTS football community at http://www.facebook.com/easportsfifa or follow us on Twitter @easportsfifa and use the hash tag #FIFA14. For more information visit the FIFA 14 website at www.easportsfootball.com. FIFA 14 is in development at EA Canada.This game has been provisionally rated 3, see www.pegi.info for updates. Screenshots are available at http://info.ea.com.

 

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™, and Fight Night boxing. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com.

    *Conditions and restrictions apply. Please see http://www.ea.com/uk/1/fifa-14-legal-lines   for details. 

 

^ offer ends midnight August 1, 2013

** The FIFA franchise has won over 250 videogame awards since 2010 on HD consoles

  *** Internet connection and Origin account required.  Must be 13+ to create an account.

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About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 285 million registered players and operates in 75 countries.

In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at www.ea.com/news.

EA SPORTS, SSX, The Sims, Mass Effect, Battlefield and Need for Speed are trademarks of Electronic Arts Inc. and its subsidiaries.    Official FIFA licensed product. © The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved. Manufactured under license by Electronic Arts Inc.  John Madden, NFL, NBA, NCAA, NHL, Tiger Woods, and PGA TOUR  and FIFA are the property of their respective owners and used with permission.  Xbox 360is a trademark of the Microsoft group of companies and are used under license from Microsoft. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. 

 


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