EA SPORTS SIGNS RHYS DAVIES FOR EA SPORTS TIGER WOODS PGA TOUR 12: MASTERS EDITION

Guildford, UK.– January 18, 2011– Electronic Arts Inc., (NASDAQ: ERTS) announcedthe signing of Welsh golf pro Rhys Davies as the latest addition to the recently revealed Tiger Woods PGA TOUR® 12: The Masters®. Rhys will become a brand ambassador for EA SPORTS™ and the golfing franchise and, as part of the deal, wear the famous logo on his shirt in all competitions throughout the year– the first time EA SPORTS has sponsored a golfer on the European Tour.

 

“We’re extremely excited to be partnering with Rhys Davies. He had an exceptional rookie year on the European Tour in 2010 and is sure to achieve even greater success in 2011,” said Shaun White– Senior PR Manager EA SPORTS.”We will work with Rhys on several initiatives during the season and give gamers an insight into the life of a tour professional.”

“I’m delighted to be appearing in the new game and especially proud to be the first European Tour golf brand ambassador for EA SPORTS,” said Rhys Davies.“It’s every golfer’s dream to be immortalised in a video game and I can’t wait to compete against my virtual character.” said Davies.“As a tour professional, I am privileged to experience some of the world’s best golf courses, many of which are featured in the game. I look forward to getting some vital practice on these courses in the game before tackling them for real!”

Davies’ successful 2010 rookie campaign featured his maiden European Tour victory at the Tropheé Hassan II in Morocco. The 25-year-old from Bridgend added three runner-up finishes and ended the season ranked 18 thin the Race to Dubai. Davies’ decorated résumé also includes two victories on the European Challenge Tour in 2009 and runner-up finishes on the Asian Tour in 2008 and 2009. He has been praised by his peers as one of the tour’s best putters, generating enthusiasm for the future of one of the rising stars of European golf.

For the first time ever, gamers can step onto the hallowed grounds of Augusta National and experience the rich history and tradition of the Masters Tournament and begin their own journey to capture the most sought-after prize in professional golf– the Green Jacket. Tiger Woods PGA TOUR 12 also features several renowned Championship courses including Royal Melbourne Golf Club (Australia), TPC San Antonio, St Andrews Links and Pebble Beach Golf Links.

The Masters editionwill go on sale in Europe on April 1, available on the Wii™, Xbox 360® and PlayStation®3, with support of the PlayStation® Move controller.  The Masters and five additional courses will also be included in the Tiger Woods PGA TOUR® 12 Collector’s Edition, developed exclusively for Sony PlayStation®3.

This year marks the 20 thanniversary of a long-standing partnership between EA SPORTS and the PGA TOUR. Over the past two decades, EA SPORTS has introduced a series of immersive and authentic golf experiences across a variety of game platforms that has helped expand the popularity of the sport amongst fans. EA SPORTS growing golf portfolio includes the award-winning Tiger Woods PGA TOUR® franchise, Tiger Woods PGA TOUR Online and the recently announced EA SPORTS PGA TOUR® Golf Challenge for Facebook.

To see additional information regarding Tiger Woods PGA TOUR® 12: The Masters, log on to www.easports.com/golf.

For in-gameassets, go to www.info.ea.com.

About Electronic Arts 

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA MobileTM and POGOTM. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Active, EA SPORTS Active logo, EA Mobile and POGO are trademarks of Electronic Arts Inc. The mark‘TIGERWOODS’ and the TW Logo are trademarks of ETW Corp. and may not be used, in whole or in part, without the prior written consent of ETW Corp.  PGA TOUR, PGA TOUR and the Swinging Golfer design, TPC, and TPC and the Swinging Golfer design are trademarks of PGA TOUR, INC. and used by permission. “Masters”,“Masters” and Design,“Masters Tournament”,“Masters Tournament and Design,“The Masters”,“Tournament Masters”,“Masters/Augusta USA”,“Augusta”,“Augusta National”,“Augusta National” and Design,“Augusta National Golf Club” and Design,“Amen Corner”, and the Yellow U.S. Map with Flagstick are trademarks and trade names of Augusta National, Inc. and such trademarks and trade names appear courtesy Augusta National, Inc.  Official FIFA licensed product. "© The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved." Manufactured under license by Electronic Arts Inc. © 2011 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Officially Licensed Product of NFL PLAYERS | NFLPLAYERS.COM. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. All names, logos, team icons, and mascots associated with the NCAA, universities, bowls and conferences are the exclusive properties of the respective institutions. The NBA and individual NBA member team identifications reproduced on this product are trademarks and copyrighted designs, and/or other forms of intellectual property, that are the exclusive property of NBA Properties, Inc. Wii is a trademark of Nintendo. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies.“PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Facebook is a registered trademark of Facebook, Inc.  All other sponsored products, company names, brand names, trademarks and logos are the property of their respective owners.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences.  EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA,NHL™ hockey, NBA Elite basketball, NCAA® Football, Fight Night boxing, EA SPORTS™ MMATiger Woods PGA TOUR® golf , and EA SPORTS Active.

 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.