GUILDFORD, UK. – April 24, 2012 – Electronic Arts Inc. announced today that EA SPORTS ™ UEFA EURO 2012 ™ is available in North America and Europe as a paid digital expansion pack to fans who own EA SPORTS FIFA 12 on the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system, or PC.
The only officially licensed videogame of the 2012 European Football Championship which begins June 8 in Poland and Ukraine, EA SPORTS UEFA EURO 2012 recreates all the drama and excitement of one of the largest and most-watched sporting events on the planet. Fans will be able to compete for national pride and glory as their favourite European country in the UEFA EURO 2012 tournament against rival nations in the group stage, progress through the sudden victory knockout rounds, and ultimately compete for the chance to be crowned UEFA EURO 2012 champion.
Today EA SPORTS unveiled plans to determine the best players in the world playing UEFA EURO 2012 on the PlayStation®3 and Xbox 360®. The two best players on each console will be determined through a series of online qualifiers. Those players will meet in the championship final on the pitch at Olympic Stadium in Kiev, Ukraine, hours before their heroes step onto the same pitch to compete for the UEFA EURO 2012 championship. Competition details are available at www.ea.com/intl/football/1/euro12-tournament
EA SPORTS and Coca-Cola Zero™ are teaming up to deliver an online service that will drive real-life story lines from the UEFA EURO 2012 qualifying campaign and during the tournament into the game, enabling fans to relive dramatic moments with challenges based on real-life matches. Fans are able to submit matches and vote on the ones they want to replay by visiting the EA SPORTS football community at http://www.facebook.com/easportsfifa. Challenges that receive the most votes will be pushed into the game weekly between April 27 and July 5, 2012. Challenges will enable fans to earn experience points and level up their EA SPORTS Football Club profile.
UEFA EURO 2012 also features a new mode called Expedition that enables fans to build, manage and compete with a customised team against other European nations, crafting the perfect strategy for European domination. Fans will choose their favourite European player or FIFA 12 Virtual Pro to captain their customised team, win matches to earn better players from defeated nations, and then defeat the best nations to earn the best players in a campaign quest to defeat all 53 countries and complete the journey to conquer Europe.
UEFA EURO 2012 is developed by EA Canada in Burnaby, B.C. The manufacturer suggested retail price is £15.99, 1800 MS Points and 2,500 FIFA Points on PC. UEFA EURO 2012 is rated “E” for Everyone and PEGI 3. To download assets visit the EA press site at http://info.ea.com.
EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX, and Fight Night boxing. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com.
About Electronic Arts
Electronic Arts is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™, and Mass Effect™. More information about EA is available at http://info.ea.com.
EA SPORTS, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Battlefield is a trademark of EA Digital Illusions CE AB. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. John Madden, NFL, NCAA, Tiger Woods, PGA TOUR and FIFA are the property of their respective owners and used with permission. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Xbox 360 is a trademark of the Microsoft group of companies. The UEFA and EURO 2012TM words, the UEFA EURO 2012TM Logo and Mascots and the UEFA European Football Championship Trophy are protected by trademarks and copyright. All rights reserved. No use for commercial purposes may be made of such trade marks. Official FIFA licensed product. "© The FIFA Brand OLP Logo is a copyright and trademark of FIFA. All rights reserved." Manufactured under license by Electronic Arts Inc. All other trademarks are the property of their respective owners.