EA™ UK Returns as Official Games Sponsor for SCI-FI-LONDON

FOR IMMEDIATE RELEASE: London, UK– 20 March 2009

SCI-FI-LONDON today announced that EA UK, will once again be the official games sponsor for this year’s SCI-FI-LONDON, the UK’s only dedicated science fiction and fantastic film festival which will run from 29 April– 4 May 2009 at the Apollo West End theatre.

This follows the successful 2008 partnership, which saw EA present exclusive game demonstrations and trailers for such titles as Dead Space™ and Mass Effect™ at both SCI-FI LONDON and its winter offshoot festival, Oktoberfest.

As exclusive games sponsor, EA will be conducting activity to promote its 2009/10 line-up, which includes Dead Space™: Extraction, Dante’s Inferno™, Dragon Age™: Origins, Brütal Legend™ and more. Visitors to SCI-FI LONDON will get the chance to see new game trailers, win merchandise and games, and play a host of EA titles already on the market such as The Lord Of The Rings®: Conquest™ and Command&Conquer™ Red Alert™ 3.

Festival Director Louis Savy said: "We are extremely pleased to have EA UK as our key sponsor for this year's SCI-FI-LONDON festival. The 2008 partnership was a great success, and included the launching of our new winter festival Oktoberfest. Several of their current and upcoming titles fit perfectly with our programme, which aims to appeal to a variety of science-fiction fans.

Stuart Lang, EA UK Marketing Director, said:“We’re excited to renew our involvement with Sci-Fi London, a key event for the UK’s science-fiction film fan base. It’s an exciting opportunity to showcase some of our key titles for the coming year to an important audience in exactly the right setting.”

EA will unveil the winner of its Dante’s Inferno film trailer competition at the festival (go to http://dantesinferno.eagames.co.uk for more information).

Further details of EA’s presence at SCI-FI LONDON will be revealed as the festival draws closer.

About the festival

Over the last 8 years SCI-FI-LONDON has proved to be a hit with its audience bringing exciting, challenging and interesting premieres to the UK along with a program of rarely screened classics. Our website now attracts over 60,000 unique visitors a month and festival attendance is set to top 100,000.include booklet 25,000 print run, number of van driving around London, 300,000 leaflets handed out.

The festival takes place at the fantastic APOLLO WEST END cinema in Lower Regent Street, central London. This five-screen state-of-the-art venue is fully licensed and the audience can take their drinks in with them, so expect some champagne screenings!

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA SPORTS Freestyle™ and POGO™. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

© 2009 Electronic Arts Inc. EA, the EA logo and Dead Space Extraction, Dante’s Inferno, Command&Conquer and Red Alert are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All Rights Reserved. BioWare, Dragon Age and Dragon Age logo are trademarks or registered trademarks of EA International (Studio and Publishing) Ltd. Brütal Legend is a trademark of Double Fine Productions, Inc.“The Lord of the Rings” and the names of the characters, items, events and places therein are trademarks of SZC under license to Electronic Arts Inc. All content from The Lord of the Rings film trilogy© MMV-MMVII New Line Productions, Inc. All Rights Reserved. All other trademarks are the property of their respective owners.

ABOUT SCI FI LONDON:

The dates for the 8th SCI-FI-LONDON film festival, a six-day event from Wednesday 29th April to Monday 4th May 2009 at the Apollo Piccadilly Circus. The festival will feature World, European and UK premieres and three different all-night programmes to include our notorious ANIMÉ ALLNIGHTER and a nod to things a little J-HORROR with a selection of nasty Japanese SF/Horror films.

The festival line-up is still being decided but we have confirmation of the UK premiere of THE MOTHER OF INVENTION (Dir:Andrew Bowser, 2009, USA www.exploreinspire.com)– a fabulously funny mockumentary about two nerds fighting it out to win the Thomas Edision Inventors Award. We also have confirmation of the UK premiere of the newly treated GHOST IN THE SHELL (Dir. Mamoru Oshii, 1995/2008, Japan). One of the most successful animé movies of all time, this version has been completely re-coloured, digitally cleaned and has a brand new soundtrack and score.

NOTE TO EDITORS: SCI-FI-LONDON is now in its 8th year is UK's only dedicated Sci-Fi and Fantasy film festival, it screens world and UK film premieres, documentaries and a selection of classic SF titles. SCI-FI-LONDON also has a strong international shorts programme and screens a short film with every feature screening. It also holds a film school and filmmaking competitions to encourage more science fiction films to be made in the UK - www.sci-fi-london.com

For information on the SCI-Fi-LONDON Festival contact:

Frazer Nash at Frazer Nash Communications:

Tel: 44 (0) 1296712522

Email: fnc@frazer-nash-communications.co.uk

Louis Savy, Festival Director:

Tel: +44 (0)7588 681 566

Email: louis@sci-fi-london.co.uk

SCI-FI-LONDON -

Dates:

Wed 29th April– Mon 4th May 2009

Venue:

Apollo Piccadilly Circus

19 Regent Street, London SW1Y 4LR, UK

Film London, the capital’s film and media agency said of the festival:

“Film London is pleased to support SCI-FI-LONDON Film Festival as a significant contributor to London’s film cultural live. The strong audiences achieved by its screenings are a testament both to the city’s appetite for science fiction film and to the work the festival does in bringing new audiences to the genre. An acknowledged leader in its field, the festival has effectively pioneered a variety of online marketing strategies and consistently demonstrates professional best practise in its operations. SCI-FI-LONDON have always been generous in sharing their expertise and knowledge and Film London are grateful for their support in developing London’s film festival sector.”

Snapshot of the 2009 festival below:

Wed 29th April - Opening night party, welcome speeches, Clarke Award for Literature, World Premiere screening– EYEBORGS with Adrian Paul (in attendance)

Thurs 30th April– London Geek Girls cocktails and discussion, UK Premiere CYBORG SHE (Japan 2008), Q&A with Kevin O’Neill, followed by screening of HARDWARE (UK, 1990)

Fri 1st May– Q&A with MARC CARO and screening of THE CITY OF LOST CHILDREN, UK Premieres of YESTERDAY (Canada 2009, zombie film) and MUD ZOMBIE (Brazil 2008– first ever Brazilian zombie film)– another film TBD and reception / networking drinks with the Director’s Guild of Great Britain.

(We may also stage a zombie take-over of the venue and a‘crack team’ called in to cleanse the place– tbd)

Sat 2nd May– Full day of literary and real science panels, filmmaking workshops and talks, short film screenings, book launch and cocktails

UK premiere of THE MOTHER OF INVENTION (US comedy– Director/Writer in attendance www.exploreinspire.com )

UK premiere of STINGRAY SAM (Cory McAbee, Sundance Sloan Award winner in attendance www.stingraysam.com)

UK premiere of RECON 2023:THE GAUDAPRIME CONSPIRACY, 3rd part of trilogy– Director in attendance www.recon2023.com )

COMEDY all-nighter with 4 comedians doing live improve soundtrack to LABYRINTH followed by 4 MST3K style movies– Midnight– 9am)

STAR TREK all-nighter– 4 movies

DANTE, THE INFERNO all-nighter– 4 Italian horror movies

ANIME ALLNIGHT– 5 anime movies back-to back

Sun 3rd May– Full day of real science and literary panels, a focus on Israel sci-fi films, the SCI-FI-LONDON Pub Quiz, our awards (small ceremony with Marc Caro presenting prizes)

UK Premiere of CRYPTIC (USA 2008, director in attendance tbc)

World Premiere of a new fan film (45mins) THE HUNT FOR GOLLUM (a prequel to the lord of the rings, shot to feel like a Peter Jackson movie http://www.thehuntforgollum.com)

Double bill screening of GORA and AROG


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