London, 28. March, 2012 – The iconic Looney Tunes gang, including Bugs Bunny, Roadrunner, Speedy Gonzales, Tweety and Sylvester, is on the road once again and headed to a farm near you. The characters are stopping by Famerama ( http://www.farmerama.co.uk/) to pay a visit to one of the most popular farm games around ( www.bigpoint.com). Their guaranteed looney behavior in the game is sure to cause quite a stir with the other farmers.
From late March 2012 through to 30 June 2012, farmers will be given the chance to participate in “Rent the Looney Tunes” as the lovable characters will be welcome additions to Farmerama. Through the “Rent the Looney Tunes” scheme farmers will have the chance to rent their favorite figures for a limited time, during which the Looney Tunes are not just guests on the farm, but also bring exciting daily gifts. The Easter event will also see Farmerama being decked out in Looney Tunes branding. These activities mark the beginning of a collaboration set to continue to excite farmers through Summer 2012. More than 150 sheep on the e-pastures of Farmerama can hardly wait to meet the most famous Bunny on the planet and all of his friends.
“Farmerama is a one-of-a-kind game that can look back on an impressive string of successes. For this reason, Farmerama is the perfect online game for our Looney Tunes, which will bring a combination of charm and energy to the game. We are excited about the partnership with Bigpoint and fans can look forward to many of incredible game highlights,” said Bruno Schwobthaler, Senior Vice President of Sales & Business Development, Warner Bros. Consumer Products EMEA.
Phillip Reisberger, Bigpoint’s Chief Revenue Officer, added: “Looney Tunes is one of the most successful and recognisable brands in the world, and we are extremely excited to be able to welcome them to Farmerama, as this announcement is sure to delight our more than 38 million players around the world.”
Farmerama: a success story
Farmerama is one of the most successful online games, as evinced by its numerous awards, including the German Developer Award 2010, the LARA Online Award 2010, European Games Award 2010, and it is also one of the most entertaining and excitable casual games found anywhere on the web. Since its launch in 2010, more than 35 million gamers have begun a virtual life on the farm. With Farmerama: Harvest Time, Farmerama can now be downloaded as an app for portable Apple devices.
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Bigpoint ( http://www.bigpoint.com) has made a name for itself as a developer of online games and content provider for media and publishing houses. Bigpoint’s portfolio includes games available in over 30 languages, which can be played from anywhere for free without having to download any additional software. The success of the company is evinced in the over 250 million registered users worldwide. The Bigpoint company portfolio showcases games in a quality previously only offered on CD or console. With over 850 staff members from over 35 countries, Bigpoint has established itself as an internationally viable company. Bigpoint’s main company headquarters are located in Hamburg, Germany, and has additional offices in Berlin, San Francisco, São Paulo and Malta. Bigpoint has received numerous awards, including the European Business Award 2011, Mashable Online Game Award for “Farmerama“, the “Fastest Growing Larger Company” and “Uniqueness of Offering” awards at the Media Momentum Awards 2010, as well as the “MTV Skyscraper Award” for special achievements in the game development sector. Additional information and press material, can be found in the press information section at www.bigpoint.net.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading global licensind and merchandising companies. Additional information is available at www.warnerbrosconsumerproducts.de.