Ed Vaizey champions Creative England’s first national digital business investment awards

To mark Creative England’s announcement of the first national business investment ‘Digital Champions’ awards from its £5m Regional Growth Fund, Ed Vaizey, Minister for Culture, Communications and the Creative Industries, visits one of the successful recipients, Atomicom, a creative small business in Liverpool 8 on Thursday 17 th January.

Media opportunity

Thursday 17 th January, 11.30am

Atomicom Ltd, Elevator Studios, 1 st Floor, 29 Parliament Street, Liverpool, L8 5RN

Ed Vaziey, Minister for Culture, Communications and Creative Industries

Jim Farmery, Creative England’s Director of Business Development &

Mike Clarke, Technical Director, Atomicom

Please confirm attendance with Michelle Gould on 0161 713 3712 or 07885 969634


Atomicom, in Liverpool is one of 13 small creative and digital businesses across England from Newcastle to Cornwall to benefit from a Creative England award for developing ground-breaking cross-platform digital media content and services.

The £1m funding is in the form of interest free loans matched by company funds that allow creative businesses to develop new content and applications for a variety of markets from entertainment to e-learning.

Ed Vaizey, Minister for Culture, Communications and the Creative Industries, commented: “The Creative industries make a massive contribution to the UK economy, to the tune of £36 billion each year. They are in an excellent position to help drive economic growth, so I’m delighted that the first round of funding from Creative England’s Regional Growth Fund is going to benefit 13 small creative and digital businesses across England, allowing them to bring new, innovative ideas to fruition and creating new jobs in the process.”

Creative England’s £5m award from the Government’s Regional Growth Fund supports projects and programmes that lever private sector investment to create economic growth and sustainable employment. The Business Investment Fund is designed to support companies who have innovative new ideas for content development backed with commercial exploitation opportunities. It was open to SMEs based in the North, West Midlands and South West, which relates to the Regional Growth Fund objective to prioritise support for areas that have been overly dependent on public sector employment.

Launched last Summer, this programme, which provides market expertise as well as funding, attracted 109 applications prior to the submission of 23 projects to two independent panels for assessment. The rationale behind the decision-making process involved a scoring process based on commercial astuteness, innovation and the creation of highly skilled jobs.

Creative England’s Director of Business Development, Jim Farmery comments, “Creative England’s core mission is to unlock potential for small businesses in the creative industries, and help them seize the massive opportunities presented by the digital revolution. Attracting over 100 applications from such a broad spectrum of digital media shows the strength of the sector and its desire to create innovative solutions. The launch of this programme has stimulated the development of some really interesting content and applications that otherwise would have struggled to get off the ground and helped to create or safeguard 144 jobs in some great English creative businesses.”

Building on the success of Bang Bang Racing THD, Atomicom, a new digital publisher and developer of games and applications for mobile devices including tablets and mobile phones, will use their innovative technology to develop a complete cross-platform approach to their new game, Off Road World Tour.

Gary Nichols, Atomicom’s Managing Director commented, "We are very excited about the opportunity Creative England is offering us. For the past 12 months, we have been knocking on the doors of all the high street banks, to no avail. Despite the pressure from government the banks are still not lending to SMEs such as ourselves. To be able to get support from Government and from Creative England for our project is something we're deeply grateful for. Without them it wouldn't happen."



Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.