Edinburgh Interactive 2011 – The best yet!

18 th August 2011 - London, United Kingdom – Edinburgh Interactive 2011 which took place on the 11 th & 12 th August at The Radisson Blu Hotel on The Royal Mile, Edinburgh has been hailed the best Edinburgh Interactive in its 9 year history.

The eclectic mix of the program meant that there was something for everyone, ranging from Mark Gerhard CEO of Jagex discussing MMO's and the need to put their users at the centre of everything they do, to Brian Williamson from JumpStartUK and Euan Mackenzie CEO of 3MRT giving everyone the inside on how to claim R&D tax credits form HMRC. 

If it wasn't enough getting money from the Government, Anna Cronin, a Commissioning Editor from Channel 4 offered to give money away for good creative ideas that embrace convergence. 

Last but not least, one of the more unusual presentations was from Steve Ackerman MD of Somethin' Else who presented ideas for new revenue streams for Developers that included a video game that had no video!

David Yarnton, Chairman of the Edinburgh Interactive said: "I was very proud to be associated with this year’s event with visitors coming from Brazil, Canada, Switzerland and the UK.  All in all, the 2011 Edinburgh Interactive provided insights and ideas for anyone involved in the Creative arena.

Whether you were a Developer or Publisher, whether you were an Academic or Student, whether you were in Government or Private Enterprise, TV, Film or Radio, you would walk away wanting more and ready to sign up for the 10th anniversary Edinburgh Interactive Event in 2012."

Brian Williamson, Director, JumpStartUK said “As someone who does not come from the games industry, it was a breath of fresh air to come to a conference with so many vibrant people. The conference itself was very well organized and as a presenter I was extremely reassured by the professional set up”

The Edinburgh Interactive speaker presentations are now on the website and the videos of each session are on the Edinburgh Interactive YouTube Channel

You can also view images from the event, taken by David Kane of David Kane Photography – if you would like high resolution versions of any of the photos, please take a note of the number and contact me directly on the email address below.

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For all enquiries, please contact Alexa Turness, Edinburgh Interactive Event Director on +44 (0) 7990 522 004 / +44 (0) 207 534 0580 or by email, alexa@edinburghinteractive.co.uk

About Edinburgh Interactive

EI has celebrated its ninth successful year and took place at The Radisson Blu Hotel on the 11 th & 12 th August.  The event showcased the continued popularity, growth and influence of video games. This year, the event was more synchronised with the world famous Edinburgh Festival than ever, appealing to the press, public and professionals from film, television and interactive media backgrounds alike, offering a bigger event for delegates, more consumer focusing – an overall spectacle for all.

As ever, Edinburgh Interactive wouldn’t be complete without the cornerstones of conferences, keynotes, panel sessions, debates, games screenings and even more people than ever jostling to get through the doors.

Edinburgh Interactive is managed by an Executive committee and a board drawn from all areas of the games industry, including publishers, developers and the two industry trade bodies: The Independent Game Developers Association (TIGA) http://www.tiga.org and the UK Interactive Entertainment Association (UKIE) http://www.ukie.org.uk. EIGF Ltd is the non-profit company behind the festival.

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