Edinburgh Interactive:  A fresh start

9 May 2011 - London, United Kingdom– UKIE and TIGA today announce that they are working together to deliver this year’s Edinburgh Interactive festival.

Edinburgh Interactive, an annual industry event celebrating the creative culture of interactive entertainment, will take place on 11 th&12 th August 2011, bringing together a mix of business, education and fun through a focused industry conference, a selection of free public screenings of new games and technology plus public sessions and information on how to get involved in interactive entertainment.

Edinburgh Interactive can also now announce that the prestigious Radisson Blu Hotel will be the venue for the conference and screenings programme.  The Radisson Blu is on the Royal Mile, the heart of the Fringe and the best EI location to date.

You can get your Early Bird Delegate pass NOW and pay£175 + NO VAT.  Early Bird ends on 31 st May so get your pass while there’s still availability.   Passes can be booked via the Edinburgh Interactive website, www.edinburghinteractive.co.uk, click on book tickets.

David Yarnton, Chairman of Edinburgh Interactive and General Manager Nintendo UK said:“Having the combined force of TIGA and UKIE working together can only make this year’s Edinburgh Interactive the best ever.”

“This year is a fresh start for Edinburgh Interactive and there’ll be something for everyone. We’ll be developing an exciting programme of business events, fun showcases and educational seminars that will highlight the very best of the interactive entertainment industry. Having the conference and showcase screenings at the prestigious Radisson Blu Hotel, on the Royal Mile, will ensure that Edinburgh Interactive will be right at the heart of this year’s Fringe.”

“I’d urge people to take advantage of the Early Bird rates and book their tickets now.”

You can now reserve your accommodation at the Radisson Blu Hotel.  Please call the Radisson Hotel on +44 (0) 131 557 9797, quoting Edinburgh Interactive with the booking code 2248725 to receive the special rate of£225 (single occupancy),£240 (double occupancy), inclusive of VAT and full Scottish Breakfast.  Rates are guaranteed until 15 th June, subject to availability.

To keep up to date with what’s going on with Edinburgh Interactive, please keep an eye on the website or register for updates, http://eepurl.com/dGTUw

- ENDS -



For all enquiries, please contact Alexa Turness, Edinburgh Interactive Event Director on +44 (0) 7990 522 004 / +44 (0) 207 534 0580 or by email, alexa@edinburghinteractive.co.uk

About Edinburgh Interactive

Now celebrating its ninth successful year, Edinburgh Interactive is powered up to showcase the continued popularity, growth and influence of video games. And this year, the Interactive Festival is more synchronised with the world famous Edinburgh Festival than ever, appealing to the press, public and professionals from film, television and interactive media backgrounds alike, offering a bigger event for delegates, more consumer focusing– an overall spectacle for all.

As ever, Edinburgh Interactive wouldn’t be complete without the cornerstones of conferences, keynotes, panel sessions, debates, games screenings and even more people than ever jostling to get through the doors. www.edinburghinteractivefestival.co.uk

Edinburgh Interactive is managed by an Executive committee and a board drawn from all areas of the games industry, including publishers, developers and the two industry trade bodies: The Independent Game Developers Association (TIGA) http://www.tiga.org and the UK Interactive Entertainment Association (UKIE) http://www.ukie.info. EIGF Ltd is the non-profit company behind the festival.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.