ELECTRONIC ARTS AND SPIKE TEAM UP TO CELEBRATE ICONIC DESIGNER WILL WRIGHT WITH "THE WRIGHT STUFF SPORE UGC" CONTEST

Users To Submit Entries at VGA.Spike.com Through December 2nd

NEW YORK, NY, November 25, 2008– At this year’s VGAs, video game visionary Will Wright will receive the first ever Gamer God award as a testament to his contributions to the electronic gaming medium, from the simulation genre creating SimCity™ and its subsequent sequels, to the more than 100 million unit selling The Sims™ franchise, to his latest masterpiece, Spore™, which garnered the The Producers Guild of America 2007 Vanguard Award, a Popular Mechanics Breakthrough Award and a Popular Science Best of What’s New Award.

To help celebrate Wright’s latest achievement, Spike and EA are teaming up to celebrate the creativity of Spore with“The Wright Stuff SPORE UGC” contest. The grand prize is a VIP trip for two to this year’s VGAs and some one-on-one time with the legend himself, Will Wright.

“Since launch, Spore players have created nearly 50 million of the most unique and creative creatures, vehicles and buildings the gaming community has ever seen,” said Spore Designer, Will Wright.“The Spore VGA contest takes creativity to a whole new level, allowing budding filmmakers and novices alike to unleash their imaginations in search for the best 60 second Spore film short. I can’t wait to see what they’ll come up with!”

Using in-game tools in Spore, or the Spore Creature Creator (trial edition and complete), Spore players can upload their most creative and entertaining 60 second movie to http://www.spike.com/group/spore/landingpage through December 2nd. A panel of judges, including Spore creator Will Wright, will then select the best video, to be revealed on December 4th. The winner and a guest will receive round trip airfare, 2 nights’ hotel stay, and ground transportation for the 2008 Spike Video Game Awards on Sunday, December 14th in Culver City, California.

For official rules please, visit http://www.spike.com/group/spore/rules.

The sixth annual“VGAs” will bring together megastars from the worlds of video games, Hollywood, music, sports and more to celebrate the outstanding achievements within the video game industry over the past year. The 2-hour extravaganza will premiere LIVE on Spike TV Sunday, December 14 at 9:00pm, ET/PT (tape delay west coast) from Sony Picture Studios in Culver City, CA.

For more info, please contact:

Nikki Flynn

nflynn@ea.com

510-428-4323

Amanda Taggart

ataggart@ea.com

510-428-4698


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