Electronic Arts UK Signs as Official Games Sponsor for SCI-FI-LONDON

SCI-FI-LONDON today announces that Electronic Arts, the world’s leading interactive entertainment software company, will be the official games sponsor for this year’s SCI-FI-LONDON, the UK’s only dedicated science fiction and fantastic film festival which will run from 30 April– 4 May 2008 at the Apollo West End theatre.

As exclusive games sponsor, EA will be showcasing PC and console titles as part of the festival line-up, to include Mass Effect™, Command&Conquer™ 3: Kane’s Wrath, Spore™ and BOOM BLOX™, while festival-goers will also get the chance to see a sneak preview of the forthcoming epic space horror game Dead Space™. As well as seeing exclusive trailers for the games before film screenings, there will be opportunities to play them and win merchandise.

Festival Director Louis Savy said:“We are extremely pleased to have secured EA as our key sponsor for this year’s SCI-FI-LONDON festival. Their current and upcoming title roster fits perfectly with our programme, which aims to appeal to a variety of science-fiction fans. Visitors to the show will be in for a treat as they get to see and play some of EA’s incredibly cinematic and sometimes scary games.”

Gary Booker, EA UK Marketing Director, said:“We’re excited to be involved for the first time with SCI-FI-LONDON, a key event for the UK’s science-fiction film fanbase. Great story-telling isn’t limited to the big screen and we’ll be at the festival to show that video games offer a fantastic way of telling and interacting with these stories at the same time.”

EA activities during the festival will include:

    <*>The chance for visitors to play some of its key current titles as well as sneak peaks and demos of unreleased games <*>Big-screen trailers and teasers <*>Supporting SCI-FI-LONDON’s artist-in-residence, The Artful Dodger (aka A-Dee), who will create a series of science fiction themed canvases in the window of Forbidden Planet (Shaftesbury Avenue, WC1) from 24th April for 7 days.

Further details of EA’s presence at SCI-FI LONDON will be revealed as the festival draws closer.

About the festival

Now in its 7th year, SCI-FI-LONDON screens world and UK film premieres, documentaries and a selection of classic science fiction titles. SCI-FI-LONDON also has a strong international shorts programme and is screens a short film ahead of every feature screening. It also runs a film school and filmmaking competition to encourage more science fiction film to be made in the UK.

About Electronic Arts

Electronic Arts Inc. (NASDAQ: ERTS), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA™, EA SPORTS™, EA SPORTS BIG™, POGO™, BOOM BLOX™, Command&Conquer™ 3: Kane’s Wrath, Spore™, Command&Conquer 3 Tiberium Wars™ and Dead Space™ are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Mass Effect is a trademark of Bioware. Wii and WiiConnect24 are trademarks of Nintendo.“PLAYSTATION” is a registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.

For information on SCI-FI-LONDON contact:

Frazer Nash at Frazer Nash Communications:

Tel: 44 (0) 1296712522

Email: fnc@frazer-nash-communications.co.uk

Louis Savy, Festival Director:

Tel: +44 (0) 77537 46621

Email: louis@sci-fi-london.co.uk

Notes to editors

SCI-FI-LONDON SEVEN -

Dates:

Wed 30 April– Sun 4 May 2008

Venue:

Apollo West End, 19 Regent Street

London SW1Y 4LR, UK

About the festival:

The UK’s only science fiction and fantastic film festival, SCI-FI-LONDON is set to deliver its seventh festival in 2008. Over the last 6 years SCI-FI-LONDON has shown itself to be a hit with venues, sponsors, film studios and our audience. Each year screening attendance has topped 80% and we have consistently attracted excellent media attention.

The festival continues to bring fun, challenging and interesting movie premieres to the UK along with our programme of rarely screened classics. We pride ourselves on delivering World, UK and London premieres (WILD ZERO, VERSUS, AKIRA, FALL OF THE LOUSE OF USHER, SLIPSTREAM, AVALON, MOTHMAN PROPHECIES, THE MACHINIST, PRIMER, FINAL FANTASY:ADVENT CHILDREN, CONFEDERATE STATES OF AMERICA, PAPRIKA and 28 WEEKS LATER) and a dynamic shorts programme, which has sold out every year.

CONFIRMED FOR SCI-FI-LONDON 7:

PARAGRAPH 78

(2007, RUSSIA, MIKHAIL KHELBORODOV) Based on the novels by Ivan Ohlobystin.

In the not-so-distant future, a crew of ex-commandoes is assigned an important secret mission. This is a welcome opportunity for the retired soldiers to be reunited with their brothers-in-arms. But there are few old scores between them that have yet to be settled, and this bad blood could threaten the whole mission. This team of super pros realize that there are more important things than sticking to the Paragraph--the code of the commando. And they soon discover that the real danger lies not in the weapons base where they have been posted, but within their own team.

www.p78.ru

WOLFHOUND

(2007, RUSSIA, NIKOLAI LEBEDEV)

Based on a best-selling Russian novel, Nikolia Lebedev's THE WOLFHOUND spins an epic sword and sorcery tale of a fierce warrior's quest for revenge for the death of his parents. Four years in the making, with the biggest budget in Russian history, THE WOLFHOUND is a gripping, action-packed feast that will delight fans of LORD OF THE RINGS, CONAN and KRULL.

Right up there with the best Hollywood (and New Zealand!) sword and sorcerer genre films, but we think it is better as the characters aren't the usual polished American or seasoned British actors.

NETHERBEAST INCORPORATED

(2007, USA, Dean Ronalds)

Berm-Tech Industries is a front for a sect of vampires the world would’ve otherwise forgotten. But they’ve kept themselves going through a communal approach; they work together and all live in the same building to make sure their numbers, which certainly aren’t growing in the 21st Century, at least don’t diminish.

Problem is the top man at Berm-Tech (Darrell Hammond) has contracted a disease which causes him to start losing his memory. Not only has he forgotten he is a vampire but he hires a couple of new people to the secretive company.

One of the new employees, PD Landry (Judd Nelson) is a time-and-motion guy brought in to improve productivity! While the second, Pearl (Amy Davidson) quickly captures the heart of Otto Granberry (Steve Burns) our faithful vampire computer guru and narrator. Not only this but members of Berm-Tech suddenly begin to disappear and Pearl begins to grow suspicious of the companies’ vampire-like qualities, Otto must solve the case, win the girl and save the day.

Creatively scripted, this low budget independent film is the kind that demonstrates how filmmakers can perceptively make an entertaining movie without having a huge Hollywood budget.

Starring: Darrell Hammond, Judd Nelson, Steve Burns, Amy Davidson, Jason Mewes and Robert Wagner

"It's like if the Coen brothers had made Shaun of the Dead" AintItCool.Com

Other things happening at the festival will include a 48hour Film Challenge being held in conjunction with the SciFi Channel and SCI-FI-LONDON.TV

Tel: +44(0) 20 3239 9277 Mobile: +44 (0) 77537 46621

Email: louis@sci-fi-london.com Website: sci-fi-london.com

Film London is pleased to support SCI-FI-LONDON Film Festival as a significant contributor to London’s film cultural live.

About Mass Effect™

Mass Effect™, out in May for the PC, invites players to take the role of Commander Shepard on an adventure to save the galaxy from imminent destruction. Wrought with treachery, heroism, difficult decisions and a universe filled with unique and colourful species, Mass Effect delivers a truly compelling storyline.

Originally released for the Xbox 360™ videogame and entertainment system, Mass Effect has received critical acclaim throughout the world with more than 70 awards including Game of the Year, Console Game of the Year and Role-Playing Game of the Year. Mass Effect combines a deep story with intense combat and challenges the player to make difficult decisions that can significantly impact the course of events.

About Command&Conquer™ 3: Kane’s Wrath

As the expansion pack to the critically-acclaimed and fan favourite, Command&Conquer 3 Tiberium Wars™, this Real-time Strategy (RTS) PC game returns to the Tiberium universe with Kane at the centre of an epic new single player campaign. The single player campaign allows players to experience a new story that spans 20 years, told through a new set of high-definition live action video sequences starring a celebrity cast. Command&Conquer™ 3: Kane’s Wrath also features a new strategic layer to gameplay that allows players to establish bases, build customized armies, and attack their enemies on a global scale– and then dive into the frenzied tactical combat where their skills as a commander will make the difference in battle.

Out later this year, the Xbox 360™ version of Command&Conquer 3: Kane’s Wrath will debut a revolutionary new radial interface designed specifically for console gamers. Taking RTS controls to a whole new level, players will utilize the command stick to build, deploy, and attack.

About Spore™

Spore™ gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe created by other gamers. Spore provides players with a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. Players can then seamlessly share their creations with the world or explore infinite new galaxies created by other gamers.

Visit www.spore.com to sign up for the Spore newsletter or check out all-new screenshots and video of the game. Spore is released in the UK on September 5, 2008.

About BOOM BLOX™

Fun for kids and the entire family, BOOM BLOX™, due for release in May, offers action-packed interactive activities that takes Wii play to a new level of creativity and fun with single player, co-op, and versus gameplay. Players can experience the visceral gameplay - perfectly suited for the Wii’s interactive motion-sensitive controls - through brain-twisting challenges. They can interact with entertaining characters such as the block-laying chickens or baseball-throwing monkeys across four themed environments - Tiki, Medieval, Frontier, and Haunted. Additionally, players can remix any level of the game in Create Mode using props, blocks, or characters that have been unlocked during the game. Players can also virtually build anything they can dream up. Plus, their designs can then be shared with friends or used to challenge others to solve their newly created puzzle via WiiConnect24™.

About Dead Space™

In the brilliant, bold and often-bloody Dead Space™ gamers will step into a third-person sci-fi survival horror experience that promises to deliver the ultimate in psychological thrills and gruesome action.

Set in the cold blackness of deep space, the atmosphere is soaked with a feeling of tension, dread and sheer terror. In Dead Space, players step into the role of engineer Isaac Clarke– an ordinary man on a seemingly routine mission to fix the communications systems aboard a deep space mining ship. It is not long before Isaac awakes to a living nightmare when he learns that the ship’s crew has been ravaged by a vicious alien infestation. He must fight through the dead silence and darkness of deep space to stay alive.

Dead Space launches on Xbox 360™, PLAYSTATION®3 and PC on October 31, 2008.


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