Electronic Game Show 2008 Prospers In New Location, Broadens Scope

Mexico City Oct 31, 2008 In its first year at Expo Bancomer Santa Fe in Mexico City, Electronic Game Show 2008 drew more than 26,000 attendees during its 3-day run, Oct. 24-26.

The new venue for EGS 2008, located in Mexico City's most important business district, accommodated a larger exhibition floor than that of previous years. Sony Computer Entertainment, Microsoft, Electronic Arts, Konami, Atari, Lucas Arts, Midway and Sega were among the major exhibitors at the 2008 show. Consumers and journalists had the opportunity to explore a number of high-profile pre-release titles including Gears of War 2, Little Big Planet, Star Wars: The Clone Wars and Pro Evolution Soccer 2009.

"As the videogame industry continues to expand in Latin America and the rest of the world, branching out beyond the traditional young, male demographic, we see the same growth at EGS," said Jorge Lizarraga, CEO of the Show organizer company Oelli "EGS 2008 featured an unprecedented emphasis on a broad spectrum of consumers, including women, families and casual gamers."

In the midst of global economic worries, EGS 2008 remained lucrative for vendors. Retailers who appeared at this year's Electronic Game Show saw significantly larger sales figures than at EGS 2007, reporting 30%-50% increases over last year's show. Networking opportunities also abounded, with an EGS-sponsored cocktail party on the show floor drawing more than 2,000 guests, including celebrities and high-profile athletes.

About Electronic Game Show

Electronic Game Show has become one of the largest and most influential events in the digital-entertainment industry. EGS is now the largest videogame event in Latin America. Consumers and journalists at EGS see the newest and best in videogames, consumer electronics, digital entertainment and more.

Website: http://www.electronicgameshow.com

Michael Meyers Public Relations

Michael Meyers

email: michael@mmpr.com

phone: 925-551-8080 Michael Meyers

phone: 925-551-8080

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.