En Masse Entertainment Announces Launch Timing for Acclaimed Action MMO, TERA

SEATTLE — August 3, 2011 — En Masse Entertainment™, a new publisher built by gamers and focused on delivering fun and innovative online games, announced today that the launch of its award-winning and highly anticipated Action MMO, TERA™, is scheduled for spring 2012.  Development and productioncontinues to both add new features as well as refine confirmed elements to deliver an innovative, action packed experience set in a visually stunning world that can only be discovered in TERA.

“Adding time to our schedule will help us ensure we exceed people's expectations for TERA,” said Chris Lee, publishing VP of En Masse Entertainment. “The game’s action combat and depth has generated a lot of interest, and we are committed to making sure every aspect of the game lives up to our standard of quality.”

The recipient of several industry honors, including 9 awards and 17 nominations coming out of E3 2011, TERA is a new class of game that combines all the depth of an MMO with the gratification of an action game. Players master their destiny using a pioneering dynamic combat system in which player skill—not just stats—determine success or failure in a richly detailed game world. TERA’s player-driven political system allows individual player actions to influence a world where old rivalries are erased, and disparate races must form a common federation to stave off destruction by marauding monsters and warring gods.

En Masse Entertainment is releasing new TERA screenshots which can be found on:

ftp.oneprstudio.com

Login: EME_media

PW: ActionMMOs_rulz!

Folder: Release Date Announcement

For more information on TERA, please visit TERA-online.com.

TERA is developed by Bluehole Studio™ and co-produced and published by En Masse Entertainment in North America and Frogster in Europe, respectively.

About En Masse Entertainment

En Masse Entertainment is a specialist MMO publisher based in Seattle, Washington. The company’s mission is to use its expertise to bring stellar online games to new markets. TERA, En Masse’s inaugural Action MMORPG project, is being developed by Bluehole Studio, Inc. for launch in spring 2012. The close-knit team at En Masse includes experts in online technology, game production, branding, community, and localization, allowing them to bring online games to Western audiences at the highest levels of quality and cultural relevance. For more information, visit EnMasse.com.

About Bluehole Studio

Headquartered in Seoul, South Korea, Bluehole Studio, Inc. aspires to become the preeminent global MMORPG developer through its unwavering belief in its people and its core values. Bluehole formed in 2007 with a focus on attracting pioneers and innovators with a shared vision to create the next flagship MMO for the global market. The studio’s inaugural title, TERA, has successfully launched in Korea and features a dynamic battle system, next-generation graphics, and a gamer-centric community experience. For more information, visit bluehole.net/eng.

All trademarks are property of their respective owners.

# # #

CONTACT:

Jeane Wong | Brian Alexander

ONE PR Studio (for En Masse Entertainment)

510-893-3271

jeane@oneprstudio.com | brian@oneprstudio.com

Matt Atwood | Aria Brickner-Mcdonald

En Masse Entertainment

206-805-4100

matwood@enmasse.com | aria@enmasse.com  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.