En Masse Entertainment opens the world of TERA with free trial of innovative action MMO

SEATTLE – 13 June 2012 – En Masse Entertainment™, a player-driven publisher focused on delivering fun and innovative online games, celebrates the launch success of its award-winning action MMO, TERA™, by offering a free seven-day trial to new players. TERA sets a new standard for MMOs by delivering true action combat for players who want a more exciting, skill-based alternative to conventional online RPGs. Newly revealed game data shows that players are averaging more than four hours of play on a daily basis. Their enthusiasm makes this the perfect time to expand the game’s audience with a downloadable trial for new players to sample the game with no financial commitment.

“We are thrilled that the unique experience of TERA’s true action MMO gameplay is resonating so strongly with our players,” said Chris Lee, vice president of publishing at En Masse Entertainment. “Now we want to open up to new players curious about the game with a free one-week TERA trial, as we’re confident if you play, you will stay.”

Some facts and figures from the first weeks of play since TERA’s launch:

  • Players have killed nearly 22 million (21,986,108 to be exact) of the game’s signature BAMs (big-ass monsters).
  • TERA players have traveled a total distance of more than 227,328,053 miles in the game. That’s far enough to walk to Mars.
  • Players stick around to savor their action experience, averaging nearly 4.5 hours daily per player. That’s more time than the average American spends watching TV each day.
 

The recipient of multiple industry honors and accolades, including “Best PC Game” and “Best MMO,” TERA is a new breed of online game. For the first time, players can get the best of both worlds: the depth of a traditional MMO combined with the visceral gratification of an action game. In TERA, players actively aim, dodge, and block, as the game’s real-time combat system takes into account player skill and position as well as stats. After creating a character, players will join in an alliance to save the world from ravaging armies who threaten to destroy the very gods who hold the world together. TERA also introduces a revolutionary political system in which players wield power in their province based on their in-game political prowess or player-versus-player combat skill.

The TERA trial is good for seven calendar days from the time a player enters the trial code. Players can level up to eight characters to level 23 on one server during the trial. There are some additional restrictions—trial players cannot vote in TERA elections, for instance—but for the most part, players can enjoy the full benefits of the game during their week of free play. All players need to join the world of TERA is an En Masse account. Then they can enter the code “TERATRIAL” to download and play TERA.

To get ready to play in the free trial, gamers should visit https://tera-support.enmasse.com/ for valuable information including tutorials, system requirements, and how to customize the game for their play style. For more information on TERA, please visit TERA-online.com, and for more information on the free trial, visit http://tera.enmasse.com/try-tera

ASSETS

Fresh video and screens for TERA, including the new dungeon video, “The Labyrinth of Terror,” can be found at:

ftp.oneprstudio.com

Login: EME_media

Password: TERA2012

Folder: TERA Trial Assets

TERA was developed by Bluehole Studio and published by En Masse Entertainment. The game shipped on May 1, 2012 in North America.

About En Masse Entertainment

En Masse Entertainment is a specialist MMO publisher based in Seattle, Washington. The company's mission is to use its expertise to bring stellar online games to new markets. TERA, En Masse's inaugural action MMORPG project, was developed by Bluehole Studio, Inc. and launched in spring 2012. The close-knit team at En Masse includes experts in online technology, game production, branding, community, and localization, allowing them to bring online games to Western audiences at the highest levels of quality and cultural relevance. For more information, visit EnMasse.com.

About Bluehole Studio

Headquartered in Seoul, South Korea, Bluehole Studio, Inc. aspires to become the preeminent global MMORPG developer through its unwavering belief in its people and its core values. Bluehole formed in 2007 with a focus on attracting pioneers and innovators with a shared vision to create the next flagship MMO for the global market. The studio’s inaugural title, TERA, has successfully launched and features a dynamic battle system, next-generation graphics, and a gamer-centric community experience. For more information, visit bluehole.net/eng.

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CONTACT:

Jeane Wong | Brian Alexander

ONE PR Studio (for En Masse Entertainment)

510-893-3271

jeane@oneprstudio.com | brian@oneprstudio.com

Brian Alexander | ONE PR Studio

366 40th Street | Oakland, CA | 94609

brian@oneprstudio.com | p: 510-893-3271

aim: bigfish224

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