Entropia Universe Previews Stunning New Graphics atthe Games Convention 2007 in Leipzig, Germany

Summary: Entropia Universe, a leading virtual gaming community created by MindArk, will be previewing its amazing new graphics (set to officially launch next year), created by game engine CryEngine2®, at the Games Convention 2007 in Leipzig, Germany (Hall 4, Booth D27). Entropia will also be discussing the new partnership with the CDC to expand the Universe to China as well as demonstrating various in-game possibilities as the only world with a built-in real-cash economy.

What: Entropia Universe, the safest virtual world with a real cash economy, will be discussing exciting new partnerships as well as offering a sneak peak of visuals set to launch next year via a demo of the new CryEngine2® game engine, which will upgrade Entropia to be the most realistic MMORPG ever seen.

Entropia Universe is the only virtual gaming community in the world that actively supports sales of virtual products with actual cash value within its real economy system. The economy offers the user a secure and safe way to make purchases, sales and exchange real-life currency into PED (Project Entropia Dollars) and back again into real money at a fixed exchange rate to the US Dollar. PED allows members to invest in personal development and growth through the acquisition of goods, buildings, and land in the virtual universe. In 2006, the Entropia Universe turnover was a staggering 365,000,000 USD.

Who: Attending MindArk executives include CEO Jan Welter Timkrans, CMO Carl Uggla, CIO Marco Behrmann, and Director of Business Development David Simmonds among others.

MindArk PE AB began in April of 2003 in Sweden, and is a pioneer in the virtual world space. MindArk develops, supports and monitors the services and maintenance of Entropia Universe, which launched in 2003 and has over 622,000 registered accounts. MindArk offers the Entropia software to users free of charge with no monthly costs or associated subscription fees.

When: August 22, 23, 26– 9:00 am– 6:00 pm

August 24, 25– 9:00 am– 8:00 pm

Where: Games Convention Developers Conference 2007 - Hall 4, Booth D27

Leipziger Messe GmbH (Leipzig Fairgrounds)

Messe-Allee 1

04356 Leipzig

Germany

Media Contact: Elina Heng, Terpin Communications Group, Office Phone Number +1 310 821 6100 ext. 108, elina@terpin.com

On-Site Contact: Justin Sorrell, MindArk, Mobile Phone Number +46 768 095 311


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.