London, Tuesday 22 nd January 2013 – Microsoft and Epic Games today unveiled a new “Gears of War: Judgment” video entitled “The Guts of Gears,” giving fans an in-depth preview of the most intense and action-packed “Gears” campaign yet. This new video for the highly anticipated Xbox exclusive, which launches in the UK on 22 March, 2013, is narrated by the game’s hero and fan-favourite Lt. Baird; offering a sneak peek at the wealth of exciting new campaign features, including the dynamic Smart Spawn System, new weapons, dynamic defense scenarios, Declassified Missions, new player rewards, and more.
Additionally, Microsoft and Epic Games also announced that initial launch quantities of “Gears of War: Judgment” will include a Games on Demand Xbox LIVE download token for the epic game that started it all, “Gears of War”*. Research indicates that more than half of the consumers who played “Gears of War 3” did so without having experienced the original title from Epic Games. This added bonus, a £19.99 value, offers veteran fans and newcomers alike a fantastic way to re-experience the iconic game that sparked one of this generation’s most beloved and critically-acclaimed franchises and connect with the prequel storyline of “Gears of War: Judgment.”
GEARS OF WAR: JUDGMENT PRE-ORDER INCENTIVES
In a first for the franchise, all fans who pre-order “Gears of War: Judgment” from participating retailers will receive the Classic Hammerburst weapon in-game, providing a competitive advantage in the multiplayer experience. Additional retail-exclusive pre-order incentives are also available (for more information, please visit http://bit.ly/VbdSbp ):
- GAME: Emergence Day Marcus multiplayer skin
- Tesco: Emergence Day Dom multiplayer skin
- Shop2net: Alex Brand multiplayer skin
- Other select retailers: Anya (Gears of War 3) multiplayer skin
GEARS OF WAR: JUDGMENT ‘LOCK-IN’ EVENTS
UK gamers can win the chance to go hands on with Kilo Squad early, through a series of exclusive “Gears of War: Judgment” ‘lock-in’ events throughout February in partnership with GAME. The after-hours events, running nationwide from 3 – 27 February will give the UK gaming community an opportunity to experience the upcoming prequel to the franchise that has sold over 19 million copies worldwide. For more information, please visit http://bit.ly/10gzeRh
Developed exclusively for Xbox 360 by Epic Games and People Can Fly, “Gears of War: Judgment” delivers a riveting campaign featuring new characters, weapons and enemies, and new multiplayer experiences. The “Gears of War” series is one of the most popular franchises in Xbox history, having sold more than 19 million games worldwide, and spawning New York Times-bestselling novels, toys, collectibles, graphic novels, and more. To learn more about “Gears of War: Judgment” and the “Gears of War” franchise, please visit: http://gearsofwar.xbox.com “Gears of War: Judgment” will launch worldwide from 19 March 2013 (UK release 22 March).
*The original “Gears of War” was not sold in Germany due to ratings restrictions, and therefore is not part of this promotion. All tokens are restricted to region-specific markets and will only work in the region they were purchased in.
Press only: For “Gears of War: Judgment” assets, including the new video please visit: http://microsoft.gamespress.com/product.asp?p=975&art=2234 (please do not publish this link)
This trailer/video may only be displayed if it is behind an age-gate that: (1) is age-neutral (i.e., requires the user to input their date of birth or select it from a drop-down bar; (2) employs reasonable technical measures to keep underage users from re-entering their age after initially being denied access; and (3) does not display any PEGI rating information on the video player or the age-gate itself. Failure to implement these requirements may jeopardise your ability to obtain material of this nature from us in the future.
For specialist media enquiries, please contact:
For consumer media enquiries, please contact:
Baz Singh / 020 3047 4024 / email@example.com
You can follow us on Twitter at @XboxUK.
About Xbox 360
Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on demand library of music, standard and high definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with a network of nearly 40 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com/en-GB/.
About Xbox LIVE
Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever expanding world of games, movies, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is now also available on Windows Phone 7 putting the power of connected entertainment in the palm of your hand. Xbox LIVE is the exclusive home of controller free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of nearly 40 million people across 35 countries, Xbox LIVE provides you with instant access to the entertainment you want, shared with the people you care about. More information about Xbox LIVE can be found online at http://www.xbox.com/en-GB/live.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Centre at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx