EPIC LAUNCH TRAILER PREMIERES AS DiRT® SHOWDOWN™ COMES CRASHING INTO STORES TOMORROW.

Thursday May 24th (10 AM UK) – Gamers are set to go fast, take chances and never give way as DiRT® Showdown™ speeds into UK stores tomorrow, Friday 25th May*, on the Codemasters Racing label. To mark the game’s retail release, Codemasters has unleashed a spectacular launch video featuring DiRT Showdown’s new brand of full-throttle, tyre-shredding, panel-smashing gameplay, now showing at www.dirtgame.com. ;

The launch video showcases the maximum-impact racing, bone-rattling destruction game modes, freestyle Hoonigan events and multiplayer party games set to take centre stage on DiRT Showdown’s World tour of motorised mayhem. From Miami to LA and San Francisco to Yokohama, the trailer features drivers taking down their rivals, boosting to overtake, hitting jumps and performing stunts as they go for the win across DiRT Showdown’s wide range of game modes. The video is now playing at www.dirtgame.com. ;

DiRT Showdown players have already done plenty of damage since the demo launched earlier this month. 

Gamers have:

• Destroyed over three million cars in crashes

• Driven over five million miles 

• Boosted for over 2000 days

These impressive results were recorded by RaceNet†, the free new online extension for Codemasters Racing games that tracks and rewards player achievements. RaceNet launched in Beta mode alongside the DiRT Showdown Demo and will add extra functionality to mark the retail release of the game. 

New features in the update will include players being invited to take part in regular community challenges and RaceNet events and the ability to add other RaceNet members as friends. Gamers will be able to earn new RaceNet Awards and XP which can be viewed on a new Driver Profile page and additional new pages will reflect the status of Showdown Challenges and enable players to compare best times and scores with their friends across a range of game modes. Gamers can enjoy these new features and more by registering at www.racenet.com (see notes).

DiRT Showdown will deliver a new world of competitive and combative racing as players race, crash and hoon their way to ‘Showdown’ finals to perform in front of thousands of fans when it launches May 25th for the Xbox 360® video game and entertainment system from Microsoft®, PLAYSTATION®3 computer entertainment system and PC. 

A special ‘Hoonigan’ edition of DiRT Showdown is available exclusively from GAME and Gamestation. Sporting unique packaging, the DiRT Showdown: Hoonigan Edition will include an in-game cash boost, an online XP multiplier plus Monster Energy liveries for the Kohler D350, Duke Coupe and Ford Fiesta Gymkhana 3 and Hoonigan liveries for the Holbrook Growler, Logan Vulture and Mitsubishi Lancer Evo X JUN, redeemed via an online code.

For all the latest updates straight from the studio, crash over to www.dirtgame.com, www.facebook.com/dirtgame or follow the team at www.twitter.com/dirtgame. ;

ENDS

NOTES:

Release date:

*DiRT Showdown will launch May 24th across mainland Europe, May 25th in the UK and ship to stores across North America on June 12th.

RaceNet:

† RaceNet is the free new online extension for Codemasters Racing games, which enables players to track their Races, Rivals and Rewards. Launching in beta, players who register now will be able to join in community challenges and once the full game launches, track their progress in game and track challenges with their friends. Gamers who join RaceNet will also be rewarded with an exclusive ‘RaceNet’ livery for use in the full game and will receive $20,000 in-game currency for DiRT Showdown when it launches. Discover more at www.racenet.com  

DiRT Showdown:

DiRT Showdown will deliver a new world of competitive and combative racing as players race, crash and hoon their way to ‘Showdown’ finals on a chaotic tour of motorised mayhem. From San Francisco to Miami and London to Tokyo, players will dominate their rivals and wow the crowds on their way to becoming a driving superstar.

Pyrotechnics, lasers and thousands of fans give each venue a vibrant sports entertainment atmosphere, with the player taking centre stage. Over 50 different events across four championships will challenge gamers in a variety of conditions – sun, snow and rain – through the day and under the floodlights at night. DiRT Showdown will be Codemasters’ most connected game ever – split-screen multiplayer, eight-player online racing, on and off-line quick-fire party games and YouTube integration all come as standard. Players will also be able to issue ‘Showdown Challenges’ to compete with friends whether they are online or not. 

PRESS RESOURCE WEB SITE 

Download game artwork, screens and essential Codemasters’ press materials direct to your desktop from: http://www.codemasters.com/mediabank

ABOUT CODEMASTERS

Codemasters, the award winning video game developer and publisher, has a 25-year heritage. With titles distributed globally, Codemasters is a leading developer and publisher of driving and racing entertainment games including DiRT, GRID and the official FORMULA ONE series of games including the BAFTA award-winning F1 2010, F1 2011 and F1 ONLINE: THE GAME. Codemasters employs over 500 people and operates multiple development studios from its Warwickshire HQ and Birmingham sites in the UK with a further art studio based in Kuala Lumpur, Malaysia. Codemasters is a winner of the coveted Grand Prix Award from the Develop Industry Excellence Awards, an award bestowed on the company felt by Develop to have contributed the most to the games medium in recent times. In March 2010, Reliance Big Entertainment Ltd. (RBEL), a part of India’s Reliance ADA group, acquired a 50 per cent shareholding in the company, alongside existing investor, Balderton Capital, the leading European venture capital firm. For more information on Codemasters’ product portfolio, please visit www.codemasters.com. Join in the conversation with @codemasters on Twitter or Like us on Facebook at www.facebook.com/codemasters.

 


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