Atari Inc. today announced that games industry PR veteran Erik Reynolds has rejoined the company as its Sr. Director of Public Relations.
Throughout his 11 years in public relations, Reynolds has represented top companies like Nintendo, Yahoo, Vivendi Games/Sierra Entertainment, THQ and Atari.
"The Atari brand is a powerful untapped resource and this opportunity to rejoin the company and help define its connection to a new generation of gamers is an honor, " said Erik Reynolds, Sr. Director of Public Relations, Atari. "Our industry is dynamic and constantly evolving and I believe that Atari is poised to adapt, innovate and thrive in this new online marketplace."
A passionate gamer and entertainment enthusiast, Reynolds has executed media relations programs for some of video games' most iconic brands and biggest entertainment IPs including– Gamecube, Game Boy, Legend of Zelda, Mario Bros., Donkey Kong, Dragon Ball Z, Pokemon, Battlestar Galactica, Ice Age, Ghostbusters, Red Faction, WWE, 50 Cent and Star Wars.
Prior to joining Atari, Reynolds started his own interactive entertainment consulting company and development house representing some of the industry's rising new companies, business leaders and established publishers.