eSports Award: Tom Cheshire wins in the ‚Journalism‘ category


Cologne, August 25, 2011 – Turtle Entertainment, the European leader in the field of competitive gaming (eSports), awards Tom Cheshire, the editor of WIRED UK magazine, with the eSports Award 2011. Cheshire received the award for his article on professional gamers competing in the Intel Extreme Masters V World Championship tournament at CeBIT 2011, which was published in June this year in the WIRED UK magazine. Throughout the entire event the journalist accompanied team Fnatic – one of the Counter-Strike 1.6 clans from Sweden. His detailed description of the tournament and life of a professional gamer provided a valid insight into the world of eSports.

„Being in the process of rapid grow eSports became nowadays a subject of social debate,“ said Ibrahim Mazari, the spokesman of Turtle Entertainment. „A phenomenon as young as competitive gaming is in need of sophisticated and objective coverage. In his article Tom Cheshire managed to introduce the world of eSports with all the emotions it involves,“ he added.

The eSports Award was established in 2004 and have been granted to the great personalities of competitive gaming since then. It was founded by Turtle Entertainment, one of the leading companies in the field of electronic sport. The company operates the Electronic Sports League (ESL), which is one of the most important gaming platforms in the world.

Awarded article by Tom Cheshire in the WIRED magazine:

Photo of Tom Cheshire:

Turtle Entertainment GmbH

Turtle Entertainment is a leading gaming company in the field of competitive gaming and electronic sports. Founded in the year 2000 the company is currently offering it's services in more then 37 countries including the US and China. Core of Turtle's services is it's online portal called Electronic Sports League (ESL) which became a highly popular destination site for competitive computer gamers around the world. The portal reaches up to ten million visits a month (IVW) generated by more than 3 million registered users. Turtle Entertainment broadcasts ESL events via ESL TV, ESL's web-TV service, since 2007. The headquarter has 135 employees and is located in Cologne, Germany. Important business partners of Turtle Entertainment are global corporations such as Intel, Dell, Volkswagen, Microsoft, adidas and Deutsche Post.

Further information is available at

Online resources at a glance:

- This press release as PDF:

- Further information concerning eSports Award available at

- Electronic Sports League (ESL):

- Turtle Entertainment:

- Company Trailer Turtle Entertainment GmbH (browser flash movie):  

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