LAKE FOREST, Calif. (June 3, 2010)– etnies and Electronic Arts Inc. (NASDAQ: ERTS) collaborated for a second time on featuring the etnies GvR skateboarding contest in the new SKATE TM 3 video game, and created an etnies SKATE 3 Jameson 2 shoe for real life skateboarding. Not only will the etnies Jameson 2 SKATE 3 shoe be available at retailers worldwide in June 2010, but a virtual version of the shoe will be unlockable in the retail version of SKATE 3.

SKATE 3 redefines the videogame skateboarding experience as players build their ultimate skate team, take on new challenges or compete against other teams, and share their custom creations and experiences online. In SKATE 3, players can also prove which stance is best as they compete in the renowned etnies GvR Skateboarding contest.

The etnies Jameson 2 x EA SKATE 3 collaboration is a super thin, low-top skate shoe with a vulcanized profiled cupsole. Featuring the EA and etnies logos on the thin, padded tongue, the Jameson 2 also includes STI Foam Lite level 1 footbed for added comfort and protection. The shoe will be sold at Zumiez in the U.S. and will be available at select retailers internationally. Players can outfit their skateboard team with the etnies Jameson 2 by unlocking the virtual shoe in SKATE 3.

Developed by Black Box, SKATE 3 is rated“T” for Teen and“16+” by PEGI and is now available on PlayStation ® 3 computer entertainment system and Xbox 360 ® videogame and entertainment system for $59.99.

More information on SKATE 3 can be found at, become a fan on Facebook at, or follow us on Twitter @ Hippyjump.

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About etnies

Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto x and BMX riders and continues its dedication by giving back to each of these communities. For additional information, visit

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA MobileTM and POGOTM. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is More information about EA's products and full text of press releases can be found on the Internet at

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. Need for Speed is a trademark of EA in the U.S.and/or other countries. The names, designs, and logos of all products are the property of their respective owners and used by permission. Microsoft and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.


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