EuroClash selected to publish the official London Games Festival Guide

Brighton&Bath, England, June 27th, 2008: EuroClash, the customer publishing business for the games industry, today announces it has won the contract to produce the official London Games Festival Guide for this year’s event. The festival, which is back for its third year, promises to be the best yet and to have something for everyone to enjoy.

The Guide will be distributed free at events throughout this year’s London Games Festival. It will feature information and advice on how to get the most out of the wide variety of Festival events running through London in October. It’ll also showcase the best games this autumn.

It will be written by the award-winning journalists from Europe’s leading independent websites, Eurogamer.net and GamesIndustry.biz.

EuroClash’s Head of Customer Publishing, Simon Tapscott said,“We’re delighted to have been selected to produce this year’s official London Games Festival Guide. The combination of the vibrancy of the Festival, Eurogamer’s editorial credibility, the sheer diversity of events and the great experience of our customer publishing team means that we will create a superb Guide offering real value to consumers and publishers alike.

“We’re looking forward to supporting the Festival and helping it become the essential UK games industry event.”

Duncan Best, event director for London Games Festival added,“Last year’s London Games Festival was a huge success and we were thrilled with the feedback we received from the public. We’re really looking forward to bringing the gaming industry to life in the capital again and being able to offer them a guide that will detail everything they need to know.”

EuroClash, a joint venture between Eurogamer and multiple media company MediaClash was created specifically to provide customer publishing solutions for the games industry. The company’s projects have included a 250,000 print-run magazine for Play.com.

For information on advertising in the official London Games Festival Guide please contact Dan Robinson ( dan@eurogamer.net) or Richard Sturgess ( Richard@gamesindustry.biz).

Contacts

Cake - London Games Festival press office: Stephanie Moses stephanie@cakegroup.com - 020 7307 3100

EuroClash: Simon Tapscott, Head of Customer Publishing, simon.tapscott@mediaclash.co.uk

About EuroClash

Europe’s leading videogames website Eurogamer has joined forces with customer publishing agency MediaClash to from EuroClash. Together, they provide videogames clients with bespoke communications in print and online that combine the editorial credibility of Eurogamer with the publishing expertise of MediaClash.

Eurogamer is based in Brighton and is run by Rupert Loman. MediaClash is based in Bath and is run by Greg Ingham.

About London Games Festival:

The London Games Festival is a celebration of games and interactive entertainment taking place during half-term in October 2008. The Festival will feature a series of diverse events in different venues for different audiences. Whether you are a gamer, a parent seeking advice on games, a school-leaver hoping to work in the industry, or someone just wanting to find out more about how games work and where the future of entertainment will take us, this is a festival for you!

www.londongamesfestival.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.