Eurogamer Expands Into Sweden

For Immediate Release

Brighton, England. 26 April, 2010. Eurogamer, Europe’s leading independent games media specialist, is thrilled to announce that has re-launched as Eurogamer Sweden. The website is now live at

Widely respected and regarded as the best blog of its kind, the former site has a readership of more that 10,000 unique readers a week under editor Toby Lee, now editor of Eurogamer Sweden.

The site is the latest independent gaming outlet to team up with Eurogamer, the largest and most respected network of gaming sites in Europe. The Eurogamer network now extends across eleven countries and reaches an audience of more than 4.5 million unique visitors a month (ABCe, November 2009).

Eurogamer Sweden's eleven-strong team will produce multi-format news, reviews, previews and features and maintain the high editorial standards set by the rest of the Eurogamer network.

“The team are a talented group who are well respected among Swedish gamers, and we’re really pleased to have them join the network,” said Rupert Loman, Managing Director, Eurogamer Network.

“This latest partnership is symbolic of our ambition to continue growing the network worldwide.”

Eurogamer Sweden Editor Toby Lee added:“In addition to the worldwide stories that we will continue to cover, represents a space in which the Swedish gaming community can meet, form clans, discuss and read news and articles that are most relevant to their territory."

Since its launch in 2006, has become the largest and most popular PlayStation 3 videogame blog in its territory, with its reviews listed on influential review aggregator

For more information about, contact:

Toby Lee, editor in chief

Tel: +46(0)707-48 42 42


To advertise on contact:

Ken Imamura, marketing manager

Tel: +46(0)707-80 08 78


About Eurogamer Network:

Founded in 1999, Brighton-based Eurogamer Network is the publisher of Europe’s most popular independent videogames website, The site is available in eleven languages across Europe. The company also hosts the Eurogamer Expo and publishes the world's market-leading industry resource, Its newest launch is, a games site for kids. See for more information on the company’s products and services.

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