Eurogamer Network to be First Gaikai Partner In Europe

Los Angeles, USA.  June 8, 2011.  Gaikai Inc., the innovative cloud based game streaming service, today announced Europe’s leading consumer games site Eurogamer as the first pan-European media Affiliate.

With an audited ABC audience of over 5,000,000 monthly unique users Eurogamer will stream Gaikai-powered games across its local language editions in the UK, Germany, France, Spain, Italy, Portugal, The Netherlands, Denmark, Sweden and Czech Republic. 

“We’ve been Beta testing in Europe for over six months and are extremely excited for Europe’s No.1 gaming site to be our first media Affiliate,” said David Perry, CEO of Gaikai Inc. “We already have 7 live data centers in Europe making it the fastest cloud gaming network in that Continent. This will offer Eurogamer’s millions of readers a great experience.”

Rupert Loman, Managing Director of Eurogamer added, "We're delighted to be working with Gaikai in Europe. Being able to offer our community the option to instantly stream games via the browser is such a cool feature to have, and for our advertisers it is a fantastic new sampling opportunity that will genuinely revolutionise how they can promote and demo games to users in the future."

The Gaikai Affiliate Network allows websites to engage their audience with the world’s best games in real time, launched in the browser without leaving their site. While offering a compelling, frictionless experience for users, websites will also receive a share of the marketing revenue generated from games streamed to consumers, who will play the demos free of charge. This allows affiliate sites to quickly and easily expand their advertising inventory, while creating an entirely new revenue stream.

To join the Gaikai Affiliate Network, candidates can visit  http://www.gaikai.com/affiliates and complete a short form. Registrants who meet the required criteria will receive a simple javascript code and privacy policy snippet to embed in their website. No other website modifications are required. Benefits of the program will include access to an analytics dashboard that will allow Gaikai Affiliates to filter the type of game content they would like to appear on their sites.

To register as a Gaikai Affiliate please visit:  http://www.gaikai.com/affiliates

Media enquiries to:

Alison Beasley, Lincoln Beasley PR

E: Alison@lincolnbeasley.co.uk M: + 44 (0) 7966 449130

Eurogamer Network

Founded in 1999, Eurogamer Network Limited publishes the world's leading independent video games website, Eurogamer.net, and produces local editions in 11 European languages. The company also publishes market-leading trade resources GamesIndustry.biz and IndustryGamers.com. In addition to its online activities Eurogamer Network operates live shows including the Eurogamer Expo, the UK's largest gaming event, and the GamesIndustry.biz Career Fair. Most recently, Eurogamer acquired Hammersuit and created a North American division, IndustryGamers Inc. More information on Eurogamer Network Limited can be found at www.eurogamer.biz.

About Gaikai Inc.

Gaikai is the world’s first open interactive cloud platform that provides its partners with the ability to deliver state-of-the-art video game and software application experiences instantly to any Internet connected device. Gaikai’s global cloud streaming network is fully managed and live in over a dozen countries. Gaikai’s robust service layer is specifically designed to allow Gaikai's partners to grow their online and offline revenues by improving customer acquisition while extending their reach to new channels previously unavailable through physical media.  Headquartered in Southern California, Gaikai is backed by Benchmark Capital, TriplePoint Capital, Rustic Canyon Partners, Limelight Networks and Intel Capital. For more information, please visit: http://www.gaikai.com Follow Gaikai online on Facebook, Twitter and YouTube


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