Eutechnyx is a finalist for the 2011 Red Herring awards.

Wednesday 18th May, 2011– Gateshead, UK - Eutechnyx, one of the world’s leading independent game developers, today made the final stage of the prestigious Red Herring Top 100 Europe Awards where finalists are selected from a rich pool of Europe’s most innovative companies. The award ceremony will take place on May 25 th in Amsterdam, Netherlands.

The Red Herring editorial team make their selections based on observing innovation from across the European continent.  Successful nominees will have demonstrated a track record of delivering excellence in areas including; financial performance, technological innovation, quality of management, strategy execution and integration into their industries.

“This year was very rewarding”, said Alex Vieux, publisher and CEO of Red Herring.“The global economic situation has abated and there are many great companies producing really innovative and amazing products. Eutechnyx shows great promise and deserves to be among the finalists.”

Eutechnyx has been developing video games for over twenty-three years, but in the last two years has repositioned the company as a high-profile publisher of video games including NASCAR® The Game 2011™ for PlayStation3™, Xbox 360™ and Nintendo Wii™ and Absolute Supercars for PlayStation®Network.  The company will shortly publish Auto Club Revolution®, the innovative web-based car racing game developed in conjunction with the motor industry, which gives online auto enthusiast communities a social platform on which to interact.


“For over 23 years, Eutechnyx has been developing games in conjunction with some of the biggest brands in the world”, said Eutechnyx COO, Darren Jobling. “Auto Club Revolution’s interest graph philosophy allows us to deploy our talents in new and emerging markets, disrupting what people understand to be the world of video games.  The Red Herring 100 nomination is a testament to the vision of our whole company.”

For more information on Eutechnyx visit or follow the company and its products on Twitter: @Eutechnyx, @NASCARTheGame and @AutoClubRev

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About Eutechnyx

Eutechnyx is one of the world’s leading independent game developers. With a history spanning over 23 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the UK, the company has studios in Hong Kong, Chengdu, Charlotte and Pittsburgh. For more information, please visit

About Red Herring

Red Herring is the "must-read" technology publication for anyone interested in the emerging technologies, trends, investments, companies and executives who build, finance and drive the global technology economy. 

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