Eutechnyx signs NASCAR® world champion

Tuesday 22nd February, 2011– Gateshead, UK- Eutechnyx, one of the world’s leading independent game developers, has secured the services of the 2010 NASCAR iRacing.com Series World Champion™, Richard Towler who has taken-up a key role in the racing dynamics team.  His initial work includes finalizing the car set-ups, handling and fun-factor for NASCAR® The Game 2011 on PlayStation 3™, XBox 360™ and Wii™.

Previously a full-time professional gamer, Towler began competing with hardcore racing simulator iRacing.com™ during its public launch, qualifying for the ProSeries in 2009. He won the 2010 NASCAR iRacing.com Series World Championship after a 9-month, 18-race season against more than 25,000 other hardcore gamers including NASCAR’s most popular driver and 2-time NASCAR Nationwide Series champion, Dale Earnhardt, Jr. At NASCAR’s 2010 championship weekend at Homestead-Miami Speedway, Richard was crowned champion alongside other NASCAR series champions Jimmie Johnson, Brad Keselowski and Todd Bodine.

"We've often taken consulting guidance from racing experts such as Bruno Senna to balance and optimize our racing game engines", said Eutechnyx CEO Brian Jobling. "But now, having Richard Towler on the team full-time allows us to guarantee a realistic racing game architecture and use his vast experience of racing games to ensure appeal for the casual player too".

Richard Towler added, "I'm delighted to join a development team with such a strong pedigree in the racing genre. As a gamer myself, it feels great to be able influence the final polish and to help tune this game to make sure it is the best and most fun NASCAR ever created. Plus, I'm now a key part of the design team for all Eutechnyx games moving forward."

Towler is based at Eutechnyx' head office studio in Gateshead, England.

For more information on Eutechnyx visit http://press.eutechnyx.com or follow the company and its products on Twitter: @Eutechnyx, @NASCARTheGame and @AutoClubRev

Current career opportunities are listed here: http://press.eutechnyx.com/recruitment/career-opportunities-at-eutechnyx

NOTES TO EDITORS

About Eutechnyx

Eutechnyx is one of the world’s leading independent game developers. With a history spanning over 23 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the UK, the company has studios in Hong Kong, Chengdu and Pittsburgh, USA. For more information, please visit www.eutechnyx.com.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's     premier sports.  NASCAR is the No. 1 spectator sport– with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series.  Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.


C ontact (press only):

US:

Rob Fleischer

Sandbox Strategies

rob@sandboxstrat.com 

+1 212 213 2451 x222

NASCAR:

Tom Sullivan

tsullivan@nascar.com

704-348-9613

  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.