Everyplay® Announces FaceCam Beta Availability

SAN FRANCISCO – February 14, 2013 – Everyplay®, the social video for mobile games network from Applifier Ltd., announced today fast growth following a successful initial launch and beta availability of a new FaceCam feature, which enables players to share game replays with video and audio commentary by themselves. Developers are invited to the private beta of the new Everyplay SDK with FaceCam leading up to the public launch expected in March.

Replay sharing has already grown quickly among players since the Everyplay beta launch in December. In the hit mobile game Stair Dismount, players recorded and shared over 10,000 video replays in 30 days. The most popular sharing destination was Facebook, where an average of 15 friends watched each replay and 12% of clicked to download the featured game from the App Store. Applifier has created an infographic representing these early Everyplay beta results, which can be viewed here: https://www.dropbox.com/sh/fh8n8qxpvakspqd/fN2qk9WeaI?lst

“The ability to share replays was the biggest feature missing from our game Stair Dismount,” said Jani Kahrama, CEO of the Secret Exit. “Everyplay lets our players share the comedy of the game with their friends and game fans.” To see a moment of Stair Dismount action, view an example replay: https://everyplay.com/videos/8106

With the upcoming FaceCam feature, players will be able to add personal video and audio messages to the replays – whether it’s a greeting, a taunt, or a challenge – to friends and game fans on Everyplay, and share replays to their favorite social networks like Facebook. To see FaceCam in action, view an example game replay at http://www.youtube.com/watch?v=UqiOHcwV1MY

“Mobile gamers are passionate about their games. With Everyplay they can finally share that passion with their friends and connect with other game fans in a meaningful way,” said Jussi Laakkonen, founder & CEO of Applifier. “FaceCam takes sharing to a new level. We are expanding from game replays to players’ personal stories and enabling more meaningful sharing.”

Everyplay® is a free service for developers and players, and available for all iOS devices. If you want to be one of the first with access to FaceCam for Everyplay as soon as it’s available in private beta, sign up free at www.everyplay.com.

About Applifier

Applifier enables game developers to more effectively acquire and monetize audience through a comprehensive suite of tools. In 2011, Applifier became the largest cross-promotion network of independent social application developers on Facebook, reaching over 150 million monthly active users. In 2012, Applifier launched the Everyplay beta for mobile game replay sharing, and launched the Impact video advertising network to acquire high quality users and increase monetization for games. Applifier is backed by Lifeline Ventures, MHS Capital, PROfounders Capital, Tekes, Webb Investment Network and angel investors, and has offices in Helsinki, Finland and in San Francisco. For more information, please visit http://www.applifier.com.



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