Exclusive Downloadable Mixes Featuring Music Icons JAY-Z and Eminem Drop Today for the Award-Winning DJ Hero(TM)

SANTA MONICA, Calif., March 18, 2010 -- Two of the biggest artists in music, JAY-Z and Eminem, are mixing it up again with Activision Publishing, Inc.'s (Nasdaq: ATVI) DJ Hero TM - the #1 new videogame intellectual property of 2009 - by dropping their rhymes in exclusive mixes available for download beginning today on Xbox LIVE ® Marketplace for the Xbox 360 ® video game and entertainment system from Microsoft. The JAY-Z vs. Eminem Mix Pack delivers three standout hits from each legend, including JAY-Z's "Can I Get A..." mixed with Eminem's "Lose Yourself," driving the total number of one-of-a-kind mixes available for fans to spin, scratch and battle into triple digits.

"From sold out concerts to #1 albums to double digit Grammy Awards, JAY-Z and Eminem define what it means to be a successful artist," said Jamie Jackson, Creative Director, FreeStyleGames. "The DJ Hero soundtrack is an expanding collection of chart-topping hit music - mixed in an all-new way - that can only be experienced in our game, and with the addition of the JAY-Z vs. Eminem Mix Pack, players and their friends can not only experience, but interact with over 100 unique mixes."

The JAY-Z vs. Eminem Mix Pack features the following exclusive mash-ups:

"Shake That" by Eminem Mixed With "Show Me What You Got" by JAY-Z

"Without Me" by Eminem Mixed With "Encore" by JAY-Z

"Can I Get A..." by JAY-Z Mixed With "Lose Yourself" by Eminem

The JAY-Z vs. Eminem Mix Pack is available now on Xbox LIVE Marketplace for Xbox 360 for 640 Microsoft Points. The Mix Pack will be available on the PlayStation ® Store for the PLAYSTATION ® 3 computer entertainment system on March 25, 2010 for $7.99. All mixes will be released as downloadable singles for Wii TM on March 25, 2010 for 300 Wii Points each.

The DJ Hero Extended Mix Pack 01, featuring two party rockin' grooves: 50 Cent featuring Mary J. Blige "All Of Me" mixed with Queen's "Radio Ga Ga" and "DARE" by Gorillaz vs. Public Enemy's "Can't Truss It;" and the David Guetta Mix Pack 01 containing remixes of his hot tracks "When Love Takes Over" featuring Kelly Rowland, the chart-topping "Sexy Chick" featuring Akon and "On The Dance Floor" featuring will.i.am and apl.de.ap of the Black Eyed Peas; are available now. For information on how to connect your console and access DJ Hero downloadable content, please visit: http://www.djhero.com/support.

The #1 new videogame intellectual property by revenue in the U.S. and Europe for calendar 2009, according to The NPD Group, Charttrack and GfK, DJ Hero delivers an all-new interactive music experience that allows players to not only experience, but hear music in an all-new way. Featuring mixes created by DJ AM, Cut Chemist, Grandmaster Flash, DJ Jazzy Jeff, J. Period, DJ Shadow, DJ Z-Trip and more, spinning over 100 individual songs, highlighted in 93 unique never-before-released mixes that blend genres of music, including hip-hop, pop, rock and dance, DJ Hero delivers the most diverse and international collection of music ever assembled in a music game by incorporating anthems from legendary artists. Created exclusively for DJ Hero, the turntable controller immerses fans into DJ culture and a sea of music as they utilize and master various DJ techniques including scratching, crossfading and sampling, while leaving room for creative expression with a variety of effects and player chosen samples and scratches, transforming a face in the crowd into the life of the party.

The DJ Hero Renegade Edition includes a copy of the game, a premium Renegade turntable controller, hardshell turntable carrying case that converts to a performance-ready DJ stand, and an exclusive JAY-Z and Eminem 2-CD pack featuring "best of" and new, unreleased material.

Available now, DJ Hero was developed by FreeStyleGames for the Xbox 360 ® video game and entertainment system from Microsoft, the PLAYSTATION ® 3 and PlayStation ® 2 computer entertainment systems and the Wii TM system from Nintendo. The game is rated "T" (Teen - Mild Suggestive Themes, Lyrics) by the ESRB. For more information about DJ Hero, please visit djhero.com, facebook.com/djhero and twitter.com/djhero.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

© 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks and DJ Hero is a trademark of Activision Publishing, Inc.

"PlayStation" is a registered trademark of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii is a trademark of Nintendo. All rights reserved.


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