More than 80 per cent of the floor space at Toy Fair 2008 has been sold, despite the event still being some 21 weeks away.

To date, 144 companies have signed up to exhibit at the 55th UK Toy Fair, which is organised annually by BTHA. Next year’s event is scheduled to run from January 30– February 2 2008 at London’s ExCeL.

Major names on the roster include Bachmann, Bandai, Born to Play, Character Options, Corgi Classics, Drumond Park, Golden Bear, Halsall International, Hasbro, Leapfrog Toys, Lego UK, Playmobil, RC2, Spin Master Toys, Upstarts, Vivid Imaginations, Vtech Electronics Europe and Zapf Creation.

18 organisations are exhibiting for the first time and 20 companies– hoping to be the toy talent of tomorrow– have secured their space in the increasingly popular Greenhouse Area.

“We are delighted with progress so far and are well on track to welcome around 235 toy companies– from globally known brands to brand new start-ups– to the show next January,” commented Natasha Crookes, Toy Fair event manager.

“Together, these companies will showcase tens of thousands of fantastic new toys, games and hobbies, giving retailers a unique insight into the products that are likely to make it big among kids of all ages next Easter, summer, Christmas and beyond.”

The annual Toy Fair party takes place on Wednesday January 30 at the Fox @ ExCeL. Tickets cost£17.50 and are available to all exhibitors and visitors. This year the party has been sponsored by Monopoly. Please contact the BTHA on 020 7701 7127 to purchase tickets.

The full exhibitor list is as follows:

8TH Wonder Ltd; A B Gee of Ripley Ltd; A G And S Cope; Accurate Die-Cast Ltd; Amerang Ltd; Artesania Latina; Atomic Sports; John Ayrey Die-casts Ltd; B V Leisure Ltd; Bachmann Europe Plc; Bad Wolff Toy Co.; Bandai UK Ltd; Bedlam Puzzles Ltd; Benjamin Toys Ltd; Benross Marketing Ltd; Bibs and Stuff; Bodyline International; Bontempi-Comus UK Ltd; Born to Play (Martin Yaffe Int'l); Brain-ed Ltd; Brainstorm Ltd; Breyer UK, LLC; Britannia Games Ltd; Bureau Veritas Consumer Products Services UK Ltd; Cambridge Brainbox; Carta Mundi (UK) Ltd; Cassidy Brothers PLC; Character Options; Circus Scene Limited; Clementoni; Coiledspring Games; Conachers Ltd; Cool Brands Ltd; Corgi Classics Limited; Corinthian Marketing Plc; Cosmic Fireworks Ltd; DKL Marketing Ltd; Danbar International Ltd; Diamond Comic Distributors; Drumond Park Ltd; Earlybird Educational Supplies Ltd; Elron Enterprises Ltd; Ernest The Bear Productions; Esdevium Games Ltd; Famosa Toys Ltd; FIA Toys; Fiesta Crafts Ltd; Flair Leisure Products Plc; The Flashing Badge Co Ltd; James Galt&Co Ltd; Game Ideas Ltd; GB Eye Ltd; Geomag UK Limited; Gilbow(Holdings)Ltd; Golden Bear Products Ltd; Gosh International Plc; Great Gizmos Ltd; H Grossman Ltd; Gymkids; Halilit; Halsall International Ltd; Hasbro UK Ltd; Hippychick Ltd; Hornby Hobbies Ltd; House of Marbles; Hunter Toys Ltd; Hy-pro International Limited; IMC Toys UK ltd; Incomparable (HK) Ltd; Inspiration Works (UK) Ltd; Intelligent Retail; Interplay UK Ltd; Intertek Labtest UK; John Crane Ltd; Jumbo Games; Just Pals Limited; K C Games Ltd; Theo Klein Ltd; K-Play International; Paul Lamond Games Ltd; Le Toy Van Ltd; Leapfrog Toys (UK) Ltd; Learning Resources Ltd; Lee Maxwell and Associates Ltd; Lego UK; The Little Experience; Marbel Limited; Marvin's Magic; Mega Brands International; Mondo UK Ltd; Music Sales Group Ltd; New Bright (UK) Ltd; New-Ray Toys Co. Ltd; Orchard Toys; Oxford Diecast Ltd; Padgett Bros (A to Z) Ltd; Peterkin UK Ltd; Piranha Studios Ltd; Playcube s.a.r.l; Playgro Europe BV; Playmobil (UK) Ltd; The Playwrite Group Plc; Plum Products Ltd; The Puppet Company Ltd; Pyramid Posters Ltd; Quick Marketing Ltd; R.Q.P. trading as Colourfrenzy; Rainbow Designs Ltd; Ramble; Ravensburger Ltd; RC2; Re: Creation Group Plc; Red Robin Toys; Revell GmbH&Co. KG; Rolly Toys; The Sales Partnership Ltd; Schleich; SGS United Kingdom Ltd; Siemssen Electronics UK; Sophisticated Games Ltd; Spin Master Toys UK Ltd / FEVA; Star Images Ltd; Step2 UK Ltd; Streets Ahead Dollshouse; syoT Ltd; Tactic Games UK; The In Thing; Torsty Concepts Ltd; Toy Brokers Ltd; The Toy Workshop Ltd; Toys N Playthings; Universal Hobbies (HK) Limited; Upper Deck Europe BV; Upstarts Ltd; Vivid Imaginations Ltd; Vtech Electronics Europe Plc; West Design Products Ltd; David Westnedge Ltd; Wilton Bradley Ltd; Winning Moves UK Ltd; Worlds Apart Ltd; Wow Toys; Zapf Creation (UK) Ltd; ZooBooKoo International Ltd

Notes to editors:

Press day: Toy Fair press day will take place on Wednesday January 30 2008.

Registration: Visitors and media can register now for a free pass at www.toyfair.co.uk

Exhibitors: The current exhibitor list can be found online at http://www.toyfair.co.uk/exhibitors/exhibitors_list.php

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