EXPLORE AND EXPERIENCE THE FREEDOM OF THE GREAT OUTDOORS WITH ACTIVISION’S CABELA’S BIG GAME HUNTER: HUNTING PARTY

MINNEAPOLIS, MN – SEPTEMBER 1, 2011 – Cabela’s Big Game Hunter: Hunting Party’s exhilarating gameplay hits the “bulls-eye” for fun and excitement! You are the controller as you move through the environment by jumping, dodging and weaving around branches, rocks and charging animals, all while shooting your way through each level with the Top Shot Sport. The innovative Top Shot Sport, included with the game, brings a whole new layer of interaction to Kinect™ for Xbox 360® video game and entertainment system from Microsoft when it ships on November 1, 2011. 

The arcade-style hunting game is composed of a series of shooting galleries where YOU are the controller. The game tracks total body movement as players duck, jump and weave between obstacles, grabbing power-ups and avoiding the creatures of the wild along the way. While exploring a range of environments from Texas, British Columbia, Sonora Mexico and Tanzania, the highly immersive gameplay will place intrepid hunters right into the exhilarating action as they shoot, dodge and battle their way to an endless amount of fun.

To take complete advantage of the unique experience on the Kinect for Xbox 360, Cabela’s has packaged the game with the Top Shot Sport. This first-of-its-kind technology adds a brand new dimension to the game. For the first time in any hunting game, players will have an opportunity to use their whole body and the Top Shot Sport like they would in real life. The Top Shot Sport includes features like pump action reload, an adjustable stock and pop-up tactical sight.

“The Kinect has given us the opportunity to push the boundaries of how gamers approach and play the Cabela’s titles,” said Patrick Kelly, Senior Vice President of Studios for Activision Publishing. “By combining our innovative new Top Shot Sport peripheral with Kinect, we’ve created an immersive hunting experience unlike any other in the marketplace.”

Cabela’s Big Game Hunter: Hunting Party will be available November 1, 2011 on Kinect for Xbox 360. The game will be bundled with the innovative Top Shot Sport peripheral. The game is rated T for Teen by the ESRB. For more information, please follow on Twitter and Facebook - @ActivisionHunts and Facebook.com/ActivisionHunts.

Cabela’s

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise.  Since the Company’s founding in 1961, Cabela’sâ has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitterâ.  Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service.  Cabela’s also issues the Cabela’s CLUBâ Visa credit card, which serves as its primary customer loyalty rewards program.  Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com. ;

©2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

For Information, Contact:

Aaron Palacios

Sandbox Strategies

415-673-3455

aaron@sandboxstrat.com  


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