Explosive Growth of Ultimate Game Card Makes It Number One PayByCash Payment Method

CHARLOTTESVILLE, VA - September 25, 2008

Ultimate Game Card™, an unique prepaid gift card developed and supported by PayByCash®, a subsidiary of PlaySpan, Inc., has risen to PayByCash’s top payment method in the United States, which is great news for the hundreds of online multiplayer game merchants that accept payments via PayByCash. Over 50 percent of US PayByCash transactions are now made using Ultimate Game Card, a figure that doubles PayByCash’s direct debit payments which have traditionally been PayByCash’s most popular US payment method, and the most popular non-credit card payment method in the United States.

While there are many prepaid cards targeted to multiplayer games, Ultimate Game Card is exceptional in its versatility. It can be used to pay for any online multiplayer game that integrates PayByCash into its payment system. Many merchants are taking advantage of co-branding opportunities. Ultimate Game Card is available in more than 16,000 major retail outlets in the US. Still growing its distribution, it has just debuted in Canada and will be in more than 20,000 stores in time for the holiday season. Customers can purchase the card in $10 or $20 increments.

“It gets more and more difficult for individual games to effectively distribute their own pre-paid cards to a wide enough market,” commented Kevin Higgins, PayByCash president.“The up-front expense can run hundreds of thousands of dollars to cover a market the size of the United States. It can take six months or more to execute, and store shelf space is becoming increasingly limited. Ultimate Game Card’s distribution is already in place; it has great brand recognition by gamers and those buying gifts for them, and demand is strong. The fact that it supports all PayByCash game merchants makes our Ultimate Game Card stand out in a retail market that is saturated with less versatile pre-paid cards.”

Higgins continued,“As credit markets tighten and consumers pull back on credit card use in a troubled economy, Ultimate Game Card continues to grow in use. It’s as instant as a credit card, accessible and easy to use for game players of all ages.”

About PayByCash

PayByCash® has been empowering non-credit card customers and the Internet businesses that want to reach them since 1998. PayByCash offers more than 70 payment methods with a global reach, typically with no transaction fee to its 200 merchants. Most payment methods are not reversible. One straightforward integration gives merchants all the PayByCash payment options, including Ultimate Game Card™, the game industry’s best known pre-paid card. PayByCash handles all foreign currency acceptance and alternate payment option customer support.

For more information about PayByCash, visit http://www.paybycash.com. PayByCash is a subsidiary of PlaySpan, Inc.

About PlaySpan Inc.

PlaySpan™ is game industry's first publisher-sponsored™ in-game commerce™ network. PlaySpan's patent-pending in-game search, commerce and micropayment technologies enable game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PlaySpan as their official marketplace for virtual goods commerce.

PlaySpan is headquartered in Silicon Valley with offices in Charlottesville, VA, Cincinnati, OH and Mumbai, India. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures.

For more information about PlaySpan, visit www.playspan.com.

Chris DeBaun , Director of Business Development, PayByCash

(434) 220-2491

cdebaun@paybycash.com


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