F1 2012™ TO INTRODUCE YOUNG DRIVER TEST AND LAUNCH WORLDWIDE IN SEPTEMBER

F1 2012™ TO INTRODUCE YOUNG DRIVER TEST AND LAUNCH
WORLDWIDE IN SEPTEMBER

London, UK – Friday 16th March 2012, 4pm – Ahead of the first race of the 2012 FIA FORMULA ONE WORLD CHAMPIONSHIP in Melbourne this weekend, Codemasters today announced that F1 2012 will launch worldwide in September for the Xbox 360® video game and entertainment system from Microsoft®, PLAYSTATION®3 computer entertainment system and PC. F1 2012 is the next game in the award-winning, multi-million selling series from Codemasters as part of an exclusive multi-year deal with Formula One World Championship Limited. 

To mark the announcement and introduce one of F1 2012’s new headline features, Codemasters has released a video following F1 2012 Creative Director, Stephen Hood, as he meets the next generation of drivers at the Young Driver Test. Filmed at the Yas Marina Circuit, home of the FORMULA 1 ABU DHABI GRAND PRIX, Stephen asks if their experience with Codemasters’ FORMULA ONE™ games has been of benefit as they prepare for a career in the world’s most exciting motorsport in real life. The video is now playing at www.youtube.com/codemastersgames. ;

F1 2012 will introduce a new Young Driver Test mode as one of the headline additions to the series that will take players even closer to the experience of becoming a FORMULA ONE driver. Players will be introduced to the world of FORMULA ONE through a range of tutorials explaining how to handle racing’s most exciting and responsive cars, and challenged to earn a drive from a team for the 2012 FIA FORMULA ONE WORLD CHAMPIONSHIP. 

In the video, rising star Sam Bird, testing for Mercedes AMG Petronas F1 Team, says, “I think Codemasters have done a super job of giving regular people a proper insight into what a FORMULA ONE car is like.” 

Stefano Coletti, representing Scuderia Toro Rosso added, “When I came to Abu Dhabi I couldn’t go to the simulator so I switched on the videogame and started to play. It actually worked because when I got here I felt like I’d already driven [the circuit]. It was my first race in GP2, first ever time in GP2, and I won in my first race so it actually helped.”

In F1 2012 players will feel the unparalleled thrill of becoming a FORMULA ONE driver with a host of new features, wide-ranging technical and gameplay advancements and extensive competitive and co-operative multiplayer components. F1 2012 will feature all of the official teams, drivers and circuits from the 2012 FIA FORMULA ONE WORLD CHAMPIONSHIP, including the debut of the 2012 FORMULA 1 UNITED STATES GRAND PRIX at Austin, Texas and the return of Germany’s famous Hockenheim circuit to the calendar. 

F1 2012 is set to deliver the most accessible and immersive FORMULA ONE game for fans of all abilities. 

F1 2012 is in development at Codemasters Birmingham for the Xbox 360® video game and entertainment system from Microsoft®, PLAYSTATION®3 computer entertainment system and PC and is available for pre-order ahead of its September worldwide release. To get all the news straight from the studio, race over to www.facebook.com/formula1game or follow the team on twitter at www.twitter.com/formula1game. ;

ENDS

NOTES:

Codemasters is the home of official FORMULA ONE games and is currently developing the official game of the 2012 FIA FORMULA ONE WORLD CHAMPIONSHIP for worldwide release in September. Codemasters’ FORMULA ONE portfolio will be expanded in 2012 with F1 ONLINE THE GAME™, a free-to-play online management and racing game, due to go live this spring. An additional and all-new FORMULA ONE experience for a family audience is due this holiday season with details to be announced.

Editor Notes

Since releasing its first FORMULA ONE game in 2009, Codemasters has shipped over 5.5m units. F1 2010 (Metacritic rating: 84) became the fastest-selling FORMULA ONE game ever released at on its release and won a BAFTA in 2011 in the Sports category. F1 2011, which launched September 2011, became the year’s best-selling 3rd-party racing title.

PRESS RESOURCE WEB SITE 

Download game artwork, screens and essential Codemasters’ press materials direct to your desktop from: http://www.codemasters.com/mediabank

ABOUT CODEMASTERS

Codemasters, the award winning video game developer and publisher, has a 25-year heritage. With titles distributed globally, Codemasters is a leading developer and publisher of driving and racing entertainment games including DiRT, GRID and the official FORMULA ONE series of games including the BAFTA award-winning F1 2010, F1 2011 and F1 ONLINE: THE GAME. Codemasters employs over 500 people and operates multiple development studios from its Warwickshire HQ and Birmingham sites in the UK with a further art studio based in Kuala Lumpur, Malaysia. Codemasters is a winner of the coveted Grand Prix Award from the Develop Industry Excellence Awards, an award bestowed on the company felt by Develop to have contributed the most to the games medium in recent times. In March 2010, Reliance Big Entertainment Ltd. (RBEL), a part of India’s Reliance ADA group, acquired a 50 per cent shareholding in the company, alongside existing investor, Balderton Capital, the leading European venture capital firm. For more information on Codemasters’ product portfolio, please visit www.codemasters.com. Join in the conversation with @codemasters on Twitter or Like us on Facebook at www.facebook.com/codemasters.

© 2012 The Codemasters Software Company Limited ("Codemasters"). All rights reserved. "Codemasters”® and the Codemasters logo are registered trade marks owned by Codemasters. An official product of the FIA FORMULA ONE WORLD CHAMPIONSHIP. 

The F1 FORMULA 1 logo, F1 logo, F1 FIA FORMULA 1 WORLD CHAMPIONSHIP logo, FORMULA 1, FORMULA ONE, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula One group company.  Licensed by Formula One World Championship Limited. All rights reserved.

All other copyrights or trademarks are the property of their respective owners and are being used under license. Unauthorised copying, adaptation, rental, lending, re-sale, arcade use, charging for use, broadcast, cable transmission, public performance, distribution or extraction of this product or any trademark or copyright work that forms part of this product is prohibited. PSP, Wii and DS games developed by Sumo Digital Limited for Codemasters. PS3, Xbox 360 and PC games developed by Codemasters. Published by Codemasters.

 “PlayStation”, “PLAYSTATION” and “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox, Xbox 360, and Xbox LIVE are trademarks of the Microsoft group of companies. Trademarks are property of their respective owners. NINTENDO DS, Wii AND THE Wii LOGO ARE TRADEMARKS OF NINTENDO.

 


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