FALLEN EARTH ANNOUNCES COMMERCIAL LAUNCH TODAY

Raleigh, NC -September 22, 2009 - FALLEN EARTH, LLC announced the commercial launch of its self-titled massively multiplayer online (MMO) game today. The game is scheduled to reach retailers nationwide by September 30. Additionally, fans can download Fallen Earth digitally from Direct2Drive, Steam and the Fallen Earth store for instant access to live service today.

"The thoughtful development and diligence of our team is realized in a physical product, and that's exciting," said Jessica Orr, product manager for Fallen Earth. "We are pleased to add another avenue of purchase for our fans in conjunction with our existing digital sales."

Fallen Earth combines the accuracy of first-person shooter style games with the depth and character advancement of a role-playing game. The game features a classless advancement system, a real-time crafting system in which players can make 95 percent of in game items, six unique factions, 70 towns and more than 1,000 square kilometers of zoneless territory to explore. Set in 2156 after the deadly Shiva virus and nuclear holocaust devastated the Earth, survivors are left with the choice to rebuild civilization and rise above the destruction or to embrace the chaos and tear down what's left of the old world.

Fans can gain immediate access to the game today by digitally downloading through Direct2Drive, Steam and the Fallen Earth store. All purchases offer a free 30-day subscription. Check individual web sites for purchase offers and terms.

Updated Fallen Earth news is available at Twitter (@FallenEarth), on Facebook, and at www.fallenearth.com.

# # #

About FALLEN EARTH, LLC

Formed in 2003, FALLEN EARTH, LLC is a special purpose entity born out of Icarus Studios dedicated to the production of the independently produced and published, massively multiplayer online game (MMO) unlike any other, Fallen Earth. Set in the Grand Canyon in 2156 and mixing first-person shooter-style action with role-playing game design, Fallen Earth allows players to explore a post-apocalyptic world through crafting, trading, and scavenging. Fallen Earth is co-developed with Icarus Studios using the patented technology xScape™ Platform and available exclusively for the PC.

About Direct2Drive

Direct2Drive (D2D) is IGN Entertainment's digital download store ( http://www.direct2drive.com and http://www.direct2drive.co.uk). Launched in October 2004, D2D allows consumers to conveniently purchase and download the latest premium PC games, comics and anime titles directly from the Web to their desktops. D2D's AAA roster of leading game publishers includes Atari, Activision, Blizzard Entertainment, Electronic Arts, NCsoft, Rockstar Games, SEGA, Sony Online Entertainment, THQ, 2K Games, Ubisoft and Vivendi Universal Games. Since the site's launch, more than one million games have been downloaded on Direct2Drive.

About Steam

The leading online platform for PC games and digital entertainment, Steam delivers new releases and online servicesto over 20 million PC users around the world. For more information, please visit www.steamgames.com.

Contact

Jessica Orr

jorr@fallenearth.com

(919) 740-0518

Blain Howard

blain_howard@bhimpact.com

(212) 689-6360


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.